Category Archives: The HUB

Butterfly – Trinity’s New Social Media Start-up

Butterfly is a new social media concept, created with the mission of negating biases and connecting people through shared interests. The primary objective of Butterfly is to connect users over events that relate to their specific interests. For someone with an interest in fitness and art, the app might suggest a photo walk in St Stephen’s Green, a group jog the Phoenix Park, or painting seascapes at Dun Laoghaire harbour.

Functionally, the app is quite straightforward. Users input their information, build a profile, and navigate events on the app’s map-like interface. The idea is built around user anonymity. Users are connected based solely on shared interests. Users do not know who will be in attendance until they arrive at the events. This has been implemented with the objective of safeguarding against bias by removing the opportunity to judge others based on perceived racial, cultural, or economic status.

For safety reasons, people may be intimidated by the prospect of meeting a group of strangers. The plus one feature incorporated by Butterfly allows users to include a friend in the event without making other attendees feel too excluded. The group dynamic is a defining point for Butterfly as they believe as it is less intimidating than meeting strangers one on one, as people do with their competitor apps, Tinder, Friender and Bumble.

The Team

Butterfly’s team is currently two members strong, consisting of Seamus Conlon and David Kubala. Seamus is a 3rd year Global Business student with start-up expertise in the field of software development and enterprise software sales. Dave is a 3rd year Computer Science student known for his graphic design work and is proficient in Python, Java, Dart, C#, C++, and Objective-C programming skills. They was inspired to create the idea during a discussion about race following the Black Lives Matter movement in America.

Where They Are Now

Over the past two months, Seamus and David have accomplished a number of early milestones. Their initial market research included 500 responses and yielded promising results regarding their target market’s enthusiasm for the project. Using the feedback gained from the survey, Dave refined the app to coincide with relevant design queues.

Butterfly’s functional minimum variable product (MVP) is now ready for testing with a small group of users and the team is excited to gain more insight into what users would like to see in future versions. Butterfly has benefited greatly from the Trinity Entrepreneurial Society’s Incubator experience as they have had access to experts to help them refine strategy and realise their vision. They highly recommend the programme to all students studying in Trinity.

Plans For The Future

Butterfly hope to conduct alpha testing on an MVP of the app and develop a research report from the findings within two months. At the same time, they are looking to get letters of intent from local businesses that will promote their venues on their platforms when it goes live.

In the longer term, Butterfly aim to launch the app exclusively to Trinity students in 2021, after which they will conduct further research and refinement of the platform for a Version 2. This will be released to all college students in Dublin, and later to the general public. Butterfly plan to firstly release to college students because their market research indicates that this group is the most enthusiastic for this idea and Butterfly hope to gain traction here before expanding outwards.

Get In Touch

If you would like to volunteer for alpha testing for Butterfly’s product or are interested in promoting your venue on Butterfly, please email Seamus at the following address: Seconlon@tcd.ie

Socialify: Designed to Create Disruption Through Digital Strategy

Speaking to co-founder Ethan Monkhouse, Trinity Business Review gained an exclusive insight into digital strategy and business during a pandemic. Founded in April 2018, Socialify is a digital marketing agency concerned with psychological digital marketing. Their work focuses on creating bespoke digital strategies for businesses through content creation, paid traffic campaigns and social media management. 

The Team

Socialify’s founders are Trinity student Ethan Monkhouse and his business partner Killian O’Neill. Ethan is a Computer Science and Business student, while Killian is studying Sustainable Energy Engineering, Energy Management and Systems Technology at Cork Institute of Technology.

Director of Business Development Ethan and Director of Marketing Killian decided to commercialise and bring together their respective interests in film and Killian’s passion for photography to birth Socialify.

Where They Are Now

While countless businesses found themselves in deep waters as a result of the COVID-19 pandemic, Socialify experienced the opposite. Due to the necessity of an online presence during COVID-19, many small businesses came to Socialify to increase their online reach.

With campaigns often generating in excess of €250,000 in revenue for clients, and with a portfolio of more than 15 clients, Socialify has seen great success. As Socialify grows, due to the constraint in regards to the scale of the local workforce, they now outsource projects to subcontractors. Even prior to the pandemic, Socialify worked almost entirely remotely, so transitioned seamlessly into the new wave of widespread online working.

Plans for the Future

Socialify is continuing to scale up year on year. With both founders being full-time students, during the academic year Socialify focuses solely on social media management and paid traffic retainers, with their main clients including car dealerships such as Lexus and Toyota, as well as marine companies both nationally and within Europe.

Meanwhile, the summer months see a restructuring of Socialify, with summer 2020 seeing their biggest project to date; building e-commerce stores.

Get in Touch

JMK Consulting: A Trinity Start-Up Focused On All Things Pandemic

After the pandemic took hold and thousands of business were facing forced closure due to government restrictions, JMK Consulting was set up with the aim of helping businesses traverse the ever changing landscape of COVID Payments, Business Restart, Restart Plus Loans, Grants and supports. JMK Consulting also advises businesses on Employers PUP Payments, Employee / Customer COVID Protection, training and responsibilities for the duration of the pandemic, which will be with us for the foreseeable future.

The JMK Mission Statement is “To help business remain and recover during the largest global medical and economic crisis in a century while [their] vision is to act as an enabler for businesses now and in the future.”

The Team

The JMK team consists of Joseph Keegan, Principle Consultant, who has 25 years experience in Researching and Consulting on IT Systems and Technology Grants through JMK Computer Support Services, dealing with Manufacturing, Services and Academic Industries. Along with three recent IT & Project Management degrees he has also just graduated from Trinity Tangent, Ideas Workspace Programme, Postgraduate Certificate in Creative Thinking, Innovation & Entrepreneurship. Mr. Keegan is currently attending the E-Labs Innovation Programme with Trinity College Dublin (TCD) Tangent, in conjunction with University Medical Centre Groningen (UMCG) and EIT Health WHO.

Ray Crean, Principle Researcher, who also shares the same BSc (Hons) in Information Systems and Postgraduate Certificate both from Trinity College Dublin and has wide experience in Corporate Compliance and Board Level Membership.

Where They Are Now

JMK have successfully consulted on the reopening, staffing and grant aiding of two hospitality businesses to the tune of €50,000, both of which are now starting to gain a following and traction again, despite the recent risk of not being able to open again, at great loss to the owners and staff.

With the movement of government restrictions to Level 5, JMK are now focusing their attention on building up their knowledge base as to how to enable businesses to reopen in the future.

Plans For The Future

Given the global acceptance that the pandemic will remain relevant for at least another 12-18 months, JMK client offerings will be even more important and they intend to continue to provide a non-biased point of view in every respect of maintaining businesses through these unchartered waters.

The long-term goal for JMK is to expand into all industries and become a business of excellence with regards to the ‘new normal’ of what they see becoming the “Hybrid Economy both for Business Owners and Employees” when all of this passes.

Get in Touch

EthiCart: The Trinity Start-Up Focused On Promoting Sustainable Shopping

EthiCart is a user-friendly app that provides consumers with easily digestible information about the sustainable or ethical attributes of food products they have selected by simply scanning the product’s barcode. Amongst other educational features, EthiCart removes the confusions around the many different certifications on packaging by explaining these clearly, thus enabling their users to become more conscious and educated consumers.

EthiCart aims to empower the growing community of people who want to shop sustainably and buy products aligned with their values. EthiCart offers quick, easy to understand information, and suggests more sustainable alternatives where possible, helping you become a more conscious consumer. EthiCart is committed to making sustainability simple.

The Team

EthiCart’s founders are Trinity students Laura Brennan and Lara Páircéir. Laura is a final year Computer Science & Business student and Lara is taking a year off books from Sociology & Social Policy. They both share a passion for sustainability and social entrepreneurship.

They participated in Tangent’s LaunchBox in the Summer of 2019 and have since been featured in ‘Ireland’s 30 under 30: Best and Brightest Young Entrepreneurs’, awarded the Blackstone LaunchPad Summer Fellowship and are finalists in the Irish Student Entrepreneurship Forum.

Where They Are Now

EthiCart have launched the first version of the app in Trinity this September, starting small with the products supplied on campus available on the app. The homepage of the app includes blogs, articles, recipes etc. to keep their users informed and engaged. They also have lots of fantastic tips & tricks for what to look out for when shopping sustainably, which anyone can avail of, and some handy Trinity tailored features. Click here to download now!  

Plans For The Future

Small acts when multiplied can transform the world. EthiCart is looking forward to seeing their user base grow by scaling into more mainstream supermarkets so that they can get as many people shopping sustainably as possible.

Get In Touch

EthiCart believe that when sustainability is mixed with enterprise and an amazing community real change can be achieved. Follow their growing online community @ethicart_app on Instagram and Twitter.

A Guide For Incoming Freshers Of Business-Related Degrees

by Jody Murphy

Hello, and welcome! If you’re reading this article, I presume that you are one of two things, an incoming student, or, someone keen on reading insightful business-related content. If you fall into the first category, I hope this article will benefit you greatly as you progress through your first year of study. Anyone else may find that reading this article lacks relevance, and thus I encourage you to explore our website for content better suited to your interests.


I believe a congratulations are in order to all those successful in making it into Trinity’s Class of 2024! I hope this article will assist you in your navigation of academic and social life at Trinity. Although you have started your college career during a global pandemic, with the aid of technology, you can rest assured that it will have only a marginal impact on your life as an undergraduate.

Societies

Trinity is host to many great societies, but there are six focused specifically on business. It is important to note that there are no requirements for becoming a member of these societies. You don’t need to be studying a business-related degree, nor do you need any prior experience or credentials.

Trinity Student Managed Fund (SMF)

I spoke to this year’s Public Relations Officer (PRO), Liam Collins.

“The SMF is Trinity’s premier society for finance, investing, and professional services. Traditionally we run workshops on investment research, trading and professional development alongside our fantastic, highly regarded sponsors. The SMF will be running as close to ‘business as usual’ as possible, running these events online for the first semester. Anyone interested in these workshops is encouraged to apply to be an Analyst on our website (http://www.trinitysmf.com/). Also online this semester will be our annual Women in Business Conference. We are looking forward to running some great events this semester, even with the new normal.”

Trinity Entrepreneur Society (TES)

I spoke to Daryne Kushnir, the society’s PRO.

“There are few societies in Trinity that have hatched multi-million-euro business ideas, but TES prides itself in being able to do so (if you have a multi-million idea, that is). We offer a steppingstone to young inventive students, who want to become the next Steve Jobs or Elon Musk, through programs such as Incubator, Dragon’s Den and through various networking events. TES has always had a fantastic presence on campus, despite being only seven years old. We consistently gather around 2000 members each year, aided by our brilliant Fresher’s Week campaign and our high-quality, professional events. Continuing this standard online will be a challenge, but the current TES committee has worked unstintingly to organise exciting new events for the coming year. We’re starting off with an Information Night, for those new to the university (or anyone who would like to learn about the society in general), an event with Kingsley Aikins (a brilliant storyteller and the CEO of The Networking Institute) and some exciting competitions with goodies, to give students the Freshers Week buzz they might be missing this year. Our Incubator and Dragon’s Den competition will be held online, with applications coming soon. A chance to do these events from home means we can hopefully, gather more students to participate. Pitching and receiving professional guidance will now be a matter of logging onto Zoom and just showing up. We’re also running our Ambassadors program, with applications to come on our social media in the next two weeks. The best piece of advice we can give right now is to head over to Facebook and Instagram and give us a follow. All of our updates, Zoom links and goodie-competitions will be posted out there. We can’t wait to see some fresh new faces and ideas!”

Dublin University Business and Economics Society (DUBES)

The society’s PRO, Sarah Davis, and Careers Convenor, Ana Bellow, gave an introduction to the society.

“DUBES is one of Trinity’s oldest and largest societies founded in 1929. DUBES was established with one clear goal; to provide our members with access to academic, social and professional opportunities that will help prepare them for the professional world.  Although we are facing a significantly different challenge this year, like other successful organisations, we will adapt rather than buckle. As of now, popular social events like the BESS Ball and the Mystery Tour are on hold this year, but the reasons for joining our society are more compelling than ever. We have moved everything online for the upcoming Michaelmas term but have doubled the number of events held this year compared to last year. Our members will have access to an exciting line-up of speakers from companies such as Linkedin, Ernest and Young, Revolut, Salesforce and BP as well as a host of educational events throughout the calendar year. So, DUBES is taking a glass-half-full view of our enforced reality. We will continue planning in accordance with government regulations and guidelines and in the best interests of our members. Of course, if these regulations and guidelines are relaxed in future, DUBES will also begin hosting on-campus events and a range of social events. We are looking forward to engaging with our new members with a sense of hope and optimism. We remain upbeat. We are resilient. This year, Freshers Week will not have the same frenetic buzz that many of us were lucky enough to experience in the past, but Trinity societies still have plenty to offer. We are collaborating with Trinity Hall JCR for a virtual Freshers Week Social Event so keep an eye on our Instagram and Facebook pages for more information. This is hopefully the first of more virtual social events, we are testing how we would be able to run them at the moment.  We will continue to innovate and excite. We will continue to provide the kind of opportunities that have enriched college life for so many students for so many years.”

Dublin University Consulting Society (DUCS)

A new addition to Trinity this year, Conor Perry, an active member of the Irish Student Consulting Group spoke to me about what this new society involves.

“DUCS is the Trinity branch of the Irish Student Consulting Group (ISCG). The ISCG aims to provide a platform for Ireland’s highest achieving students across all disciplines to get real-world business experience and insight into the world of consulting. Within Trinity, the DUCS will aim to attract the highest achieving students within the college and engage them in working with clients to help solve tangible business problems within a real-world business environment. Given the current pandemic, all consulting projects and events will be completed virtually. These include digital information meetings, networking evenings with our alumni network and the likely digitisation of the consulting competitions (both national and international) that DUCS intends to enter. We encourage all students to apply to join and attend one of our information evenings to learn more about the DUCS.”


Trinity’s Developer Student Club (TCD DSC)

Another new addition to Trinity this year, I spoke to society’s Marketing and Relations Lead, Alexandra Ichim.

“TCD DSC is a student-led tech community. It’s open to students from any course with an interest in using Google Developer technologies to solve real-world problems. We’ll be hosting events to cater to members of all skill levels throughout the year featuring talks from guest speakers, technology workshops and ongoing certification programs. TCD DSC is a great opportunity to connect with and learn from students across campus, all while making a real difference in your community. To join, follow the link in our bio on our Instagram account @tcddsc.”

Trinity Business Review (TBR)

Last but certainly not least, the Trinity Business Review. TBR is an online student-run publication that gives its readers unique insights into the business world. The review is an excellent way to meet people from a diverse range of courses and disciplines with an interest in the ever-changing business environment. We are always looking for new correspondents as well as Junior Fresh representatives so if you are interested in writing for TBR, or generating publicity for the review, send an email to trinitybusinessreview@gmail.com.

Modules

Getting to grips with the modules you are studying is essential to avoid any unnecessary confusion. I highly recommend that you use the links below to look up the modules you are taking.

Business modules can be found here:
https://www.tcd.ie/business/undergraduate/module-outlines/

Economics modules can be found here:
https://www.tcd.ie/Economics/undergraduate/modules/

Politics modules can be found here:
https://www.tcd.ie/Political_Science/undergraduate/module-outlines/

Sociology modules can be found here: https://www.tcd.ie/sociology/undergraduate/modules/

Law modules can be found here:
https://www.tcd.ie/law/programmes/undergraduate/modules/

Personal Experience

Recently I’ve been thinking about my first year as a BESS student, and I’ve come up with some advice that I hope you will find useful.

The first is to relax. Making the transition from an environment where you know a great number of people to one where you know few, can be an experience shadowed by anxiety and stress. You may find that prospect of going to your first in-person lecture, attending a society event or interacting with new people somewhat daunting. I can assure you that you are not the only one. It can take some time to fit into college life. The best way to speed this process up is to get involved. Why not become an ambassador for TES, an analyst for the SMF, a consultant for the DUCS or, a correspondent for the Trinity Business Review? You’re in the first year of your degree, there has never been a better time to get stuck in!

The second piece of advice relates to module selection. Towards the end of Hillary term, you will select your second-year modules. It’s important you know that whichever modules you choose to study for second year will determine which modules you can choose for third and fourth years. For example, if you are a BESS student and you chose not to study ‘Mathematical and Statistical Methods A & B’ for your second year, this will limit which economics modules you can study for third and fourth year.

I hope this article serves you well as you progress through Junior Fresh. Be sure to follow the Trinity Business Review on social media to learn of new articles as they are published. On behalf of the TBR team, I would like to wish you the best of luck throughout your years at Trinity.

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