Category Archives: The HUB

‘Your Network is Your Net Worth’: Trinity Business Alumni

What is the Trinity Business Alumni?

The Trinity Business Alumni (TBA) is an association of Trinity College graduates who are engaged in the business world. The aim of the TBA is to create a forum for Trinity alumni to connect, network, learn and contribute to the development of College, business and our wider society. Since it was founded in 1592, Trinity has educated a community of alumni that spans the globe, and currently has over 140,000 alumni in over 148 countries worldwide. In recent years, the membership base of the TBA has grown to over 6,000 members. The TBA recognises the diversity of thought required to drive successful organisations and for that reason it welcomes members of all academic disciplines, industry sector or career level. The TBA believes that a Trinity education continues beyond the front gates and throughout our graduates’ lives, which is reflected in what they do as an organisation.

The TBA has a number of core values that shape the culture and define the character of the organisation. These core values ultimately guide how the TBA behaves and makes decisions. They are outlined below:

Club For Life
Aiding and enabling members to maintain a connection and sense of identity and pride as a Trinity College Alumnus.

Excellence and Relevance

Providing high calibre events for our members which are pertinent to their interests and business needs.

Inclusive and Accessible
Welcoming all graduates of Trinity, regardless of academic discipline, industry sector or career level.

Strong TCD Heritage

Fostering a continued sense of our collective history in College while contributing to its development as a leading global university.

Mutual Value Creation
Developing a community of professionals who connect for mutual gain through personal development, business opportunities and shared interest.

What are the Benefits of Being a Member of the TBA?

Being a member of the TBA has a number of benefits including:

  • Invitations to exclusive TBA Dinner in Camera events, which have boasted fantastic speakers in the past, such as former professional rugby player Gordon D’Arcy and Minister for Finance Pascal Donohoe
  • Invitations to joint TBA and MBA Masterclasses and breakfast briefings with top-class speakers. Events recently have included topics such as “Networking & Career Transition in a Post-Covid World” and “The Future of Start-Ups: the innovation landscape after Covid-19”
  • Opportunities to develop your professional network through events and online platforms
  • Mentoring current Trinity students online and at in person events

The TBA also possesses close ties with the Trinity Business School and supports innovative events such as the Trinity Global Business Forum, not to mention sponsoring the Trinity Business Student of the Year Award. As well as this, the TBA is affiliated with a number of corporate partners that help to bring much needed resources, skills and capabilities to the association.

As aforementioned, the Trinity community of Alumni spans 148 countries across the globe. The TBA is no different, with active member groups in a vast number of international cities, including places such as New York, London and Brussels. Having access to such a diverse range of members and locations is most certainly another benefit of being a member of such a broad and experienced association.

Plans for the Future

The ambition of the TBA is to grow the Trinity Business Alumni in support of the evolution of Trinity College, and to become an ever more relevant network to the wide range of Trinity graduates in business today, as stated by President of the TBA and Managing Director of Investec Corporate Finance Ireland – Liam Booth. Although the ongoing pandemic has put a halt to the in person events of the TBA, the current series of webinars hosted by the TBA have proven popular.

However, the TBA is looking forward to a time in the near future where the option of hosting in person events is once again available. Recently, there has been a focus on increasing the membership of younger Trinity graduates. In today’s world there is no limit to the amount of connections that a person can have, so why not start to expand your network now.

Membership with the Trinity Business Alumni network is automatically given to all graduates from the School of Business. However, the TBA network is not just for Business alumni – it is open to all graduates of Trinity College, from every discipline, who work in the business sphere. If you wish to join the TBA, please go to and fill in the form, it is free to join and I would highly recommend it.

“Your network is your net worth” – Porter Gale

Butterfly – Trinity’s New Social Media Start-up

Butterfly is a new social media concept, created with the mission of negating biases and connecting people through shared interests. The primary objective of Butterfly is to connect users over events that relate to their specific interests. For someone with an interest in fitness and art, the app might suggest a photo walk in St Stephen’s Green, a group jog the Phoenix Park, or painting seascapes at Dun Laoghaire harbour.

Functionally, the app is quite straightforward. Users input their information, build a profile, and navigate events on the app’s map-like interface. The idea is built around user anonymity. Users are connected based solely on shared interests. Users do not know who will be in attendance until they arrive at the events. This has been implemented with the objective of safeguarding against bias by removing the opportunity to judge others based on perceived racial, cultural, or economic status.

For safety reasons, people may be intimidated by the prospect of meeting a group of strangers. The plus one feature incorporated by Butterfly allows users to include a friend in the event without making other attendees feel too excluded. The group dynamic is a defining point for Butterfly as they believe as it is less intimidating than meeting strangers one on one, as people do with their competitor apps, Tinder, Friender and Bumble.

The Team

Butterfly’s team is currently two members strong, consisting of Seamus Conlon and David Kubala. Seamus is a 3rd year Global Business student with start-up expertise in the field of software development and enterprise software sales. Dave is a 3rd year Computer Science student known for his graphic design work and is proficient in Python, Java, Dart, C#, C++, and Objective-C programming skills. They was inspired to create the idea during a discussion about race following the Black Lives Matter movement in America.

Where They Are Now

Over the past two months, Seamus and David have accomplished a number of early milestones. Their initial market research included 500 responses and yielded promising results regarding their target market’s enthusiasm for the project. Using the feedback gained from the survey, Dave refined the app to coincide with relevant design queues.

Butterfly’s functional minimum variable product (MVP) is now ready for testing with a small group of users and the team is excited to gain more insight into what users would like to see in future versions. Butterfly has benefited greatly from the Trinity Entrepreneurial Society’s Incubator experience as they have had access to experts to help them refine strategy and realise their vision. They highly recommend the programme to all students studying in Trinity.

Plans For The Future

Butterfly hope to conduct alpha testing on an MVP of the app and develop a research report from the findings within two months. At the same time, they are looking to get letters of intent from local businesses that will promote their venues on their platforms when it goes live.

In the longer term, Butterfly aim to launch the app exclusively to Trinity students in 2021, after which they will conduct further research and refinement of the platform for a Version 2. This will be released to all college students in Dublin, and later to the general public. Butterfly plan to firstly release to college students because their market research indicates that this group is the most enthusiastic for this idea and Butterfly hope to gain traction here before expanding outwards.

Get In Touch

If you would like to volunteer for alpha testing for Butterfly’s product or are interested in promoting your venue on Butterfly, please email Seamus at the following address:

Socialify: Designed to Create Disruption Through Digital Strategy

Speaking to co-founder Ethan Monkhouse, Trinity Business Review gained an exclusive insight into digital strategy and business during a pandemic. Founded in April 2018, Socialify is a digital marketing agency concerned with psychological digital marketing. Their work focuses on creating bespoke digital strategies for businesses through content creation, paid traffic campaigns and social media management. 

The Team

Socialify’s founders are Trinity student Ethan Monkhouse and his business partner Killian O’Neill. Ethan is a Computer Science and Business student, while Killian is studying Sustainable Energy Engineering, Energy Management and Systems Technology at Cork Institute of Technology.

Director of Business Development Ethan and Director of Marketing Killian decided to commercialise and bring together their respective interests in film and Killian’s passion for photography to birth Socialify.

Where They Are Now

While countless businesses found themselves in deep waters as a result of the COVID-19 pandemic, Socialify experienced the opposite. Due to the necessity of an online presence during COVID-19, many small businesses came to Socialify to increase their online reach.

With campaigns often generating in excess of €250,000 in revenue for clients, and with a portfolio of more than 15 clients, Socialify has seen great success. As Socialify grows, due to the constraint in regards to the scale of the local workforce, they now outsource projects to subcontractors. Even prior to the pandemic, Socialify worked almost entirely remotely, so transitioned seamlessly into the new wave of widespread online working.

Plans for the Future

Socialify is continuing to scale up year on year. With both founders being full-time students, during the academic year Socialify focuses solely on social media management and paid traffic retainers, with their main clients including car dealerships such as Lexus and Toyota, as well as marine companies both nationally and within Europe.

Meanwhile, the summer months see a restructuring of Socialify, with summer 2020 seeing their biggest project to date; building e-commerce stores.

Get in Touch

JMK Consulting: A Trinity Start-Up Focused On All Things Pandemic

After the pandemic took hold and thousands of business were facing forced closure due to government restrictions, JMK Consulting was set up with the aim of helping businesses traverse the ever changing landscape of COVID Payments, Business Restart, Restart Plus Loans, Grants and supports. JMK Consulting also advises businesses on Employers PUP Payments, Employee / Customer COVID Protection, training and responsibilities for the duration of the pandemic, which will be with us for the foreseeable future.

The JMK Mission Statement is “To help business remain and recover during the largest global medical and economic crisis in a century while [their] vision is to act as an enabler for businesses now and in the future.”

The Team

The JMK team consists of Joseph Keegan, Principle Consultant, who has 25 years experience in Researching and Consulting on IT Systems and Technology Grants through JMK Computer Support Services, dealing with Manufacturing, Services and Academic Industries. Along with three recent IT & Project Management degrees he has also just graduated from Trinity Tangent, Ideas Workspace Programme, Postgraduate Certificate in Creative Thinking, Innovation & Entrepreneurship. Mr. Keegan is currently attending the E-Labs Innovation Programme with Trinity College Dublin (TCD) Tangent, in conjunction with University Medical Centre Groningen (UMCG) and EIT Health WHO.

Ray Crean, Principle Researcher, who also shares the same BSc (Hons) in Information Systems and Postgraduate Certificate both from Trinity College Dublin and has wide experience in Corporate Compliance and Board Level Membership.

Where They Are Now

JMK have successfully consulted on the reopening, staffing and grant aiding of two hospitality businesses to the tune of €50,000, both of which are now starting to gain a following and traction again, despite the recent risk of not being able to open again, at great loss to the owners and staff.

With the movement of government restrictions to Level 5, JMK are now focusing their attention on building up their knowledge base as to how to enable businesses to reopen in the future.

Plans For The Future

Given the global acceptance that the pandemic will remain relevant for at least another 12-18 months, JMK client offerings will be even more important and they intend to continue to provide a non-biased point of view in every respect of maintaining businesses through these unchartered waters.

The long-term goal for JMK is to expand into all industries and become a business of excellence with regards to the ‘new normal’ of what they see becoming the “Hybrid Economy both for Business Owners and Employees” when all of this passes.

Get in Touch

EthiCart: The Trinity Start-Up Focused On Promoting Sustainable Shopping

EthiCart is a user-friendly app that provides consumers with easily digestible information about the sustainable or ethical attributes of food products they have selected by simply scanning the product’s barcode. Amongst other educational features, EthiCart removes the confusions around the many different certifications on packaging by explaining these clearly, thus enabling their users to become more conscious and educated consumers.

EthiCart aims to empower the growing community of people who want to shop sustainably and buy products aligned with their values. EthiCart offers quick, easy to understand information, and suggests more sustainable alternatives where possible, helping you become a more conscious consumer. EthiCart is committed to making sustainability simple.

The Team

EthiCart’s founders are Trinity students Laura Brennan and Lara Páircéir. Laura is a final year Computer Science & Business student and Lara is taking a year off books from Sociology & Social Policy. They both share a passion for sustainability and social entrepreneurship.

They participated in Tangent’s LaunchBox in the Summer of 2019 and have since been featured in ‘Ireland’s 30 under 30: Best and Brightest Young Entrepreneurs’, awarded the Blackstone LaunchPad Summer Fellowship and are finalists in the Irish Student Entrepreneurship Forum.

Where They Are Now

EthiCart have launched the first version of the app in Trinity this September, starting small with the products supplied on campus available on the app. The homepage of the app includes blogs, articles, recipes etc. to keep their users informed and engaged. They also have lots of fantastic tips & tricks for what to look out for when shopping sustainably, which anyone can avail of, and some handy Trinity tailored features. Click here to download now!  

Plans For The Future

Small acts when multiplied can transform the world. EthiCart is looking forward to seeing their user base grow by scaling into more mainstream supermarkets so that they can get as many people shopping sustainably as possible.

Get In Touch

EthiCart believe that when sustainability is mixed with enterprise and an amazing community real change can be achieved. Follow their growing online community @ethicart_app on Instagram and Twitter.

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