Author Archives: TBR Network

A Round of Applaud – Trinity Start Up Launch Impressive New Booking Platform

Trinity Start Up, the live-music booking enterprise that empowers musicians to make a living from performing, has launched their new platform with the announcement of the Artist Tier. The Artist Tier will help independent artists compete for bookings with larger management companies and record labels with big marketing budgets.

The platform levels the playing field by allowing unsigned musicians to set up customisable profiles that can be used as an affordable, low maintenance alternative to setting up individual websites. Musicians can also link their social media pages to their profile and display their audio and video content from SoundCloud, Spotify and YouTube allowing potential clients to easily find and listen to the musicians they want to hire for an event. disrupts the traditional live music business model by enabling independent musicians easy access to their target market without expensive management fees or high commission rates. 

The platform charges €12 per month or €100 annually for a customisable profile that independent musicians can use as a tool to market themselves. Musicians that sign up can select what type of events they wish to perform at as well as define the genres that they most closely align themselves to. The profile serves as an online electronic press kit/music résumé that they can use to send to booking agents and event organisers independently. 

A member of TU Dublin’s Hothouse New Frontiers programme, is led by founder Luke Rynne Cullen. A freelance classical musician, Luke has performed at weddings and festivals and learnt first hand how challenging it is to secure bookings and get paid for these gigs. 

“I was inspired by my own experiences to create this platform for musicians who find it hard to market themselves to event organisers. It enables potential clients to find the perfect musicians for their event. Independent music artists, without professional management, have all had issues both in marketing themselves and getting paid for bookings.”

“ has really had a chance to grow as part of the New Frontiers programme and build a platform that can help independent musicians market themselves to a wider audience. This is only the beginning as we are currently building features to help musicians manage their bookings and receive payments securely” he added. currently has over 400 musicians signed up to their pre launch website and has secured musicians on the prototype platform bookings from the Castleknock Hotel, The Grand Social and ThinkHouse Marketing Agency. Applaud is looking to double the number of musicians signed up to use the service and increase the number of bookings made via the platform with the release of the Artist Tier

How the Internet of Things is Changing Business

John Fink

The Internet of Things (IoT) is a relatively new term used to describe the relationship between modern digital technologies; it is a paradigm under which consumer technologies record data about their usage and operation and share it with relevant devices for certain purposes in a sprawling network of interconnected machines. The power of the Internet of Things is in task automation, by using the data recorded from usage analytics, devices within the IoT can satisfy simply and repetitive tasks with minimal to no human input. It allows for your home thermostat to know when you’ve arrived home based on your phone’s location data, and warm up your house for you; Or it sends you an email when the postman was detected as arriving at your front door through your IoT security camera. The potential for what tasks can be automated, and what quality of life improvements can be developed, are vast in scope.

The market for the Internet of Things is rapidly expanding. Research, development, and marketing of IoT enable devices from major tech developers has seem a massive uptick over the past decade, and it’s slated to grow ever larger, you may be familiar with several AI personal assistants that have become more popular in previous years and are often bumbled with modern smartphones and speakers. As of late 2018, Forbes predicted that world spending on Internet of Things technologies will reach 1.2 trillion in 2022. This growth in popularity and creative application of IoT devices has not only affected consumers but has also changed business in more than a few ways. How businesses interact within themselves, with other businesses, and with customers all have the potential to change with IoT technology, and many already do. Using them, data about internal operations and external interactions can be unified within one interconnected network of devices for easy access and organization. Here are just a few of the ways that the Internet of Things has affected business.

  1. Product Management: Using scanners, cameras, digital ID tags, sensors for pressure/impact/temperature/humidity, and computers to manage them all, buyers and sellers in the IoT world can track not only the location of a shipped or stored product, but the conditions of its storage and handling. Grocers can ensure that perishable food was stored at the correct temperature throughout handling, and a window pane installer can ensure that a tempered glass screen was not dropped at any point while shipping.
  2. Operations Management: By connecting devices to your workflow that measure the frequency of the completion of a task, it can be quantified how productive certain measures are without the need of a human observer. Scanners, switches, and computers that record the use of devices on a worksite can compile their data into an accurate summation of workplace efficiency. In a complimentary light, devices like smart locks, lights, and HVAC systems can help to automate certain simple tasks, increase security, and decrease waste.
  3. Customer Management: Through IoT enabled consumer devices, notably the popular AI personal assistants that are found on smartphones and speakers (Alexa, Siri, Cortana, Google Assistant), businesses can interact with their customers, and make sales, on a completely unprecedented platform, with an unprecedented amount of ease in making a sale for both buyer and seller. A good example of this is the Domino’s Pizza Alexa skill, by downloading it, you can shout at your Alexa enabled TV or speaker to order your favorite pizza without even requiring you to pick up your phone. This benefits Domino’s in that no employee time (and therefor, company money) is utilized to make the sale.

These are just a few of the ways that IoT devices are changing business. Several modular and bespoke technologies/software have been released recently with the aim of increasing consumer and business interconnectivity with the internet of things. Such devices are the raspberry pi and other popular small computer kits, the Amazon Alexa skills kit, AI assistant control interfaces like the Google Assistant Home, and more. There is a great opportunity now for businesses not only to integrate these technologies into their workflow, but to develop services that utilize the consumer versions of these technologies to increase their level of customer interaction.

Seanad Calls for Irish Government to Offer More Support for Irish SMEs

Paddy Ryder

The Seanad in recent days has called upon the Irish government to introduce additional supports for Irish SME’s. There are three classifications that compromise the SME sector: micro enterprises, small enterprises and medium enterprises.

A micro enterprise is an enterprise that has fewer than 10 employees and has either an annual turnover and/or annual balance sheet not exceeding €2 million; a small enterprise is an enterprise that has fewer than 50 employees and has either annual turnover and/or an annual balance sheet total not exceeding  €10 million and a medium enterprise is defined as an enterprise that has between 50 employees and 249 employees and has either an annual turnover not exceeding  €50 million or an annual balance sheet total not exceeding €43 million.

The supports recommended by the Seanad will impact all of the aforementioned enterprises. Such supports include further entrepreneurial education in primary schools, specific supports for female entrepreneurs and the introduction of a new junior ministerial role to represent SME’s. The new ministerial position will enable the shaping of SME policy and help to foster the growth of small businesses in traditional sectors. It is hoped that exposing primary school students to entrepreneurship will lead to more economic activity and similarly, that new supports for female entrepreneurs boosts female leadership.

The Seanad found that typical SME concerns included rising business costs most notably the costs of rent, insurance and rates, competitive recruitment, Brexit uncertainty and continuous delays in the roll out of the national broadband plan. Ireland’s tax system was also highlighted as a difficulty with CGT rates significantly higher for SMEs in Ireland than in the UK and other jurisdictions. The EIS scheme for investment into early stage business is also less attractive in Ireland than the UK equivalent.

The EU and US rarely see eye to eye on matters of trade and commerce, but both see SME’s as the backbone of their respective economies, meaning SME’s are the cornerstone of commerce across the globe not just Ireland. Having said this however, the role of SME’s in Ireland is particularly important given that 99.8% of business activities in Ireland are represented by SME’s. This translates to 238,000 businesses, employing more than 1.3 million workers in Ireland, almost half of the entire Irish workforce. SME’s are therefore the main source of jobs in the Irish economy, thus, the new Seanad recommendations are a welcomed proposition and it is hoped that the recommendations can positively impact the Irish business landscape creating conditions that allow Irish SME’s to flourish.

Read the full report at –

Tangential Opportunities: Trinity’s Idea Workspace

John Fink

If you’ve walked through the Berkley Library, and looked to your right as you entered the front door, you may have seen a small room with a lot of blue posters put up around it. This small room may seem innocuous, but actually, it’s a really cool place. Until May 27th of this year, when they move to the new business school, that room is the home of Tangent: Trinity’s Ideas Workspace, A multi-disciplinary, college wide entrepreneurship and innovation initiative. The Tangent program offers several resources that extend far beyond the small borders of the room; If you’re the budding entrepreneurial type, or maybe you never though of yourself as an innovator but have an idea that you think is good, then you’ll absolutely want to stop into the Tangent room or give a look to their website.

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Foresight Business Group TCD

Sean Kelly

The Foresight Business Group TCD is a unique student body that has served the students and alumni of Trinity College for almost 50 years now. Its mission statement is simple, “To help enable achievement and excellence within the student body by fostering links between business students and the business leaders of today”. Not quite sure what that means? Let me break it down for you.

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Trinity Business Review – What We’re About

James O’ConnorKevin Boland & Conor Kelly

The Trinity Business Review (TBR) is the first publication of its kind in Europe. Last year, our team recognised a need for a platform to connect undergraduates, graduates and working professionals alike to the latest business developments in country. To bridge this link, we founded TBR, an online based, student led business publication.

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