It’s a scary thought isn’t it. All of our favourite brands owned and controlled by no more than 10 individual companies. How is it possible for such a small number of companies to be associated with every single major food and drink brand that we have ever come across and who are they? Some of them you will most likely recognise and some maybe not. 6 of these companies are American, 1 is Swiss, 1 is British, 1 is French and there is also a British-Dutch company.
Oxfam released the information as a way of spreading awareness about the huge concentration of market power in the industry so that people would be aware of who owns what they are buying, ultimately in an effort to push these companies to make positive changes. Let’s take a look at them:
Mondelez made about $25.9 billion in snacks in 2017. They own all of Cadbury (which incorporates a huge number of chocolate bars such as Crunchies, Freddos and Twirls) as well as other consumer favourites Oreo, Milka and Toblerone. They also own Sour Patch Kids and Kenco.
Another one of the well known companies that make up the 10 we will discuss. Unilever owns a vast wide-ranging catalog of brands including Lyons, Knorr and Hellmans. They are also the single biggest ice cream producer in the world with Magnum, Cornetto and Ben ‘n Jerrys under their belt. Unilever accumulated $51 billion in revenue in 2018.
3. Coca Cola
Next on the list is soft drink giant Coca Cola. Coming in at a revenue in 2017 of 35.41 billion, the company is in charge of Coke, Sprite and Fanta. It is not just soft drinks that they own however as they also control Smart Water, Innocent Smoothies and Honest Tea.
The Swiss company made a staggering $90.8 billion revenue in 2017. These guys produce a lot of the chocolate we consume that Mondelez doesn’t under Cadbury. This includes KitKat, Smarties, Rolos and Aeros. They also own Nescafe of course but one that you mightn’t have been aware of is Polo mints being owned by Nestlé.
As far as drinks go PepsiCo owns Pepsi, Gatorade and Tropicana fruit juices. Interestingly they also own and market the Starbucks drinks available outside of Starbucks stores. Surprisingly Walkers is owned by PepsiCo, meaning that they control the production of Walkers crisps, Doritos and Cheetos. They recorded revenue of $63.53 billion in 2017
6. General Mills
$15.62 billion is how much this company managed to make in 2017. They did this through their companies that include Green Giant, Old El Paso and Nature Valley. Not to mention the fact that they own 25 different cereal brands, one of which is Cheerios. Haagen-Dazs is another company owned by General Mills and they also own Parker Bros., the makers of Monopoly.
Kellogs made $12.92 billion revenue in 2017, smaller compared to the rest of the companies in this domain but certainly not something to be scoffed at. This company produces Kellogs alongside over 30 other different cereals. Pringles, Nutri-Grain and Pop-Tarts are produced by Kellogs as well.
8. Associated British Foods
The only solely British company in this group received revenue of roughly $19 billion in 2018. Probably owning some of the lesser known brands in the group, the company is in charge of brands like Twinings, Kingsmill and Ryvita Biscuits. They are however responsible for the export of massive American brands such as Tabasco hot sauce and Skippy peanut butter.
Apart from the obvious, Mars owns pretty much any chocolate that isn’t Cadburys or Nestlé. Chocolate such as M&M’s, Galaxy and Snickers. What’s less obvious is their ownership of Wrigleys, which produces a plethora of chewing gum brands like Extra, Hubba Bubba and Orbit. Wrigleys also makes Skittles and Starbursts. The brands that few people would know are owned by Mars include Uncle Ben’s and Dolmio. $35 billion is how much revenue Mars made in 2017.
In 2017, Danone received roughly $27.5 billion in revenue. Bottled water brands Evian and Volvic as well as yoghurts Activia and Actimel are owned by Danone. They also sell medical nutrition products such as Cow and Gate.
So there you have it. These are the 10 companies and the brands that they own. I’m sure you’ve heard of most if not all of these companies. However, it is still a little overwhelming to see just how many brands they own between them. Hopefully you got some interesting insight into who actually owns what brands and if you’re anyway similar to me, you will find it difficult to eat your Uncle Ben’s microwave rice knowing that it is made by the same company as your beloved M&M’s.