Speaking to co-founders Bidemi Afolabi and Lauren O’Reilly, Trinity Business Review gained exclusive insight into the up-and-coming ProMotion app. ProMotion is an online platform built to connect brands with cyclists. Simply speaking, ProMotion provides the opportunity for a cyclist to be paid to promote brands on their own private bicycles. ProMotion is a COVID born company which aims to get people moving. Their work focuses on incentivising consumers to ride their own bicycles encouraging a healthier, more eco-friendly form of transport.
ProMotion’s founders are Trinity students, Bidemi Afolabi and Lauren O’Reilly both of whom are final year Pharmacy students. Due to the youth of the business, Lauren and Bidemi share most of the business roles. However, Bidemi focuses on Business Operations and Marketing while Lauren tackles Research and Development and Business Strategy.
Both Bidemi and Lauren have had an inclination towards entrepreneurship since the beginning of their degrees. Their motivation to set up ProMotion came from their passion to promote healthy living through exercise. As participants and winners of Trinity’s LaunchBox programme, they were given a platform and the support required to pursue their idea.
Where They Are Now
Currently, ProMotion is in the product development phase. Since LaunchBox, ProMotion have focused their attention on improving their prototype, building their user base and gaining important connections in the industry.
Once bicycle owners and brands are linked, a promotional attachment for the back wheel of their bikes is sent to the cyclists. The ProMotion app aims to pinpoint the location of cyclists who are using the app in order to verify that they are cycling around with the paid business’s promotion. ProMotion plans to have the app up and running in the next couple of months.
Plans For The Future
ProMotion’s immediate goals are to get as many brands involved as possible, as ultimately the brands will provide their main source of revenue. Both Bidemi and Lauren have a positive outlook on this goal as they have encountered encouraging experiences with brands so far. ProMotion drives a positive message out to the population – “Be Healthy, Be Eco-Friendly”. ProMotion plans to utilise the Trinity network as best as possible, aiming to incorporate Campus Ambassadors and continuing their market research.
In the longer term, ProMotion plans to use Dublin as their testbed, and then expand to other cities in Ireland. Following this, ProMotion’s aim is to enter the UK market as it has a similar structure to Ireland. ProMotion have the advantage of being infrastructure light, which facilitates rapid and inexpensive future growth opportunities.
Get In Touch
Keep up to date with ProMotion’s social media;