Socialify: Designed to Create Disruption Through Digital Strategy

Speaking to co-founder Ethan Monkhouse, Trinity Business Review gained an exclusive insight into digital strategy and business during a pandemic. Founded in April 2018, Socialify is a digital marketing agency concerned with psychological digital marketing. Their work focuses on creating bespoke digital strategies for businesses through content creation, paid traffic campaigns and social media management. 

The Team

Socialify’s founders are Trinity student Ethan Monkhouse and his business partner Killian O’Neill. Ethan is a Computer Science and Business student, while Killian is studying Sustainable Energy Engineering, Energy Management and Systems Technology at Cork Institute of Technology.

Director of Business Development Ethan and Director of Marketing Killian decided to commercialise and bring together their respective interests in film and Killian’s passion for photography to birth Socialify.

Where They Are Now

While countless businesses found themselves in deep waters as a result of the COVID-19 pandemic, Socialify experienced the opposite. Due to the necessity of an online presence during COVID-19, many small businesses came to Socialify to increase their online reach.

With campaigns often generating in excess of €250,000 in revenue for clients, and with a portfolio of more than 15 clients, Socialify has seen great success. As Socialify grows, due to the constraint in regards to the scale of the local workforce, they now outsource projects to subcontractors. Even prior to the pandemic, Socialify worked almost entirely remotely, so transitioned seamlessly into the new wave of widespread online working.

Plans for the Future

Socialify is continuing to scale up year on year. With both founders being full-time students, during the academic year Socialify focuses solely on social media management and paid traffic retainers, with their main clients including car dealerships such as Lexus and Toyota, as well as marine companies both nationally and within Europe.

Meanwhile, the summer months see a restructuring of Socialify, with summer 2020 seeing their biggest project to date; building e-commerce stores.

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