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Here for a good time, not a long time: Dublin’s dining scene runs on hype

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Jessica Weld

Over the last few years, the food and drink scene in Dublin has become a quick-moving conveyor belt of sparkly new concept destinations, each trying to win foodies over to be crowned the best in its particular niche in the capital.

One glaringly obvious reoccurrence has been the short-lived nature of most of these ventures. In Dublin these days, it’s feast or famine – miss a beat and due to the extortionately high overheads of rent, labour and utilities and not to mention the ever lingering cost-of-living crisis hampering footfall, your new venture won’t be long going under. 

The Restaurants Association of Ireland reported that in the first three months of 2025, a whopping 150 restaurants closed across the country, citing rising operating costs as the reason for closure. In this report, RAI CEO Adrian Cummins called on the government to reduce the VAT rate on food and beverage sales to 9% in order to prevent further closures.

While many new entrants to the Dublin food scene typically fail after one year, there are some popular spots that stand the test of time and are regularly booked up and thriving. Social media has become an invaluable marketing tool for hospitality startups seeking to make their mark on the Dublin food scene. The reality of the current state of the Dublin hospitality trade is that the entire scene is being determined by online influence and for lack of a better word – “hype”. 

There are a growing number of Dublin based “foodie” influencers that fuel this hype, adhering to a whole range of different tastes and targeting very diverse audiences. From dual-threat DJ and Chef Marcus O’Laoire to the edgy and alternative vibe of former TV presenter Cassie Stokes, representation of the Irish food and drink scene on social media is at an all time high. 

Additionally, the rise of “User Generated Content” attributes to the Dublin foodie hype train. Everyone wants to be credited with finding the next “hidden gem” and gaining their own individual fame from a popular video on TikTok or Instagram.

This influence doesn’t just hit Dublin, shockwaves quickly ripple abroad leaving people from all over Ireland in a state of puzzlement over makeup guru James Charles’ TikTok video review of a Spice Bag from Xi’an Street Food in the centre of the city. The video posted in October 2024 garnered a whopping 6.3 million views and brought the restaurant international acclaim, causing an influx of tourists that were travelling to Dublin specifically to try their newly “viral” Spice Bag.

It’s these “viral” moments that are keeping the lights on in Dublin’s current flavour-of-the-month food spots. Popular steak restaurant Boeuf and Frites cultivated its own social media frenzy ahead of its opening in February 2024. The rapidly expanding restaurant group exploited a gap in the market for a good quality steak in the centre of the city – without paying the steakhouse premium price. 

They struck a very hard-to-find balance in the Dublin hospitality game and a lot of their success can be credited to their strong social media presence, appearing regularly on TikTok and Instagram feeds of Dublin locals through both their own content and masses of User Generated Content. Due to their consistent presence and a well-received “good bang for your buck” offering, Boeuf has continued to thrive in the local market despite the poor economic conditions.

Despite Dublin’s hype economy keeping some of the city’s old and new favourite institutions afloat, this whole situation begs the question of how much more can Dublin’s food and beverage scene really take? 

With an exponential rise in restaurant closures and the industry’s outcry for a VAT decrease being ignored in the latest budget, will our favourite hotspots be able to survive on vibes and hype alone? Or are spoiled dishes and closed doors the price of dining in Dublin?

The Collins Aerospace Cyber Attack – Valuable lessons to be learned in Business Continuity Planning

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Jessica Weld

A recent cyber-attack on aerospace giant Collins Aerospace, has caused widescale outages of its MUSE Software, a check in system used by some of Europe’s largest airports including Dublin Airport and London Heathrow has caused mass disruption, resulting in stranded passengers and endless flight delays, ultimately resulting in mountains of manual work for ground staff.

The EU’s Cybersecurity Agency has since confirmed that this was a malicious ransomware attack. Hackers have deliberately knocked out Collins Aerospace systems for potential monetary gain.

In a time where large ransomware attacks on vital networks and systems are becoming increasingly common, organisations must not only strengthen cybersecurity measures, but it’s becoming increasingly imperative that they also have adequate plans in place for if and when crises like this arise. 

Industry Specific View – Commercial Aviation

The Commercial Aviation industry operates on a tightly coordinated supply chain which in recent decades, has become heavily automated. An issue with one link in the chain can cause a catastrophic domino effect which can, as a result, affect many flights and thousands of passengers. 

Within the European Union, airline passengers are heavily protected against such delays under EU 261 regulations. These regulations entitle passengers to compensation for events such as delays, cancellations and missing luggage. 

Compensation agency Skycop revealed that in 2024 alone, airlines owed passengers €6 billion under EU 261 regulations. One can only imagine the cost of passenger compensation with the amount of flights and passengers affected by this cyber-attack. Alongside this, airlines will have to factor in staff overtime, the cost of repositioning crews and aircraft and additional airport fees. (EU flight delays in 2024 may cost airlines over €6 billion).

For the airline industry, the financial risks associated with such an attack are far too high to not have a robust contingency plan in place. 

The Airline Response  

The Dublin Airport Authority’s Head of Media Relations, Graeme McQueen, informed RTÉ that both Ryanair and Aer Lingus test their manual check-in processes on one flight per week.

While regular testing is useful to familiarise staff with manual processes, it is not sufficient in testing the airline’s capacity to cope with a wide-scale outage. For if the system were to fail, it’s unlikely that it does so for one flight. More often than not, outages are widescale. 

The system outage caused Aer Lingus to revert to fully manual check-in processes for all scheduled flights. As a result, queues for check-in were taking 30 to 40 minutes at times. This caused multiple flight delays and as many as 13 Aer Lingus flights were cancelled on the second day of the outage, Tuesday, September 23rd. 

Better Business Continuity Planning Practice

A fit-for-purpose business continuity plan first and foremost must require a comprehensive risk assessment of potential threats. The instructions of the business continuity plan should comprehensively respond to all of these potential threats so that the organisation is fully prepared for any eventuality.

Secondly, resilience measures are vital to business operations and must be incorporated into business continuity planning. These are the measures taken to ensure that when an incident like this occurs, the recovery time is as quick as possible. A common resilience measure would be the use of backup systems to ensure downtime is minimised. 

Regular testing of business continuity plans is vital to ensure their success in the event of an incident. Testing is important to raise staff awareness of crisis procedures so that response time is quick. Testing is also beneficial to spot any weaknesses in planning and processes so they can be rectified. 

Capacity planning is very important in business continuity planning. As previously noted, outages are usually widespread and rarely occur in single iterations. Organisations need to be prepared for the worst-case scenario and must ensure that their entire business operation can be supported by the business continuity plan in the event of an incident.

Lessons to be Learned by Airlines 

While it is known that airlines had regularly tested contingency plans in place to deal with an issue like this, it is clear that capacity was an unfortunate downfall of the incident response. This flaw wouldn’t appear in testing as usually conducted by Ryanair and Aer Lingus as they only tested on one flight a week. It is apparent that the airlines didn’t account for manpower requirements to handle manual procedures for all scheduled flights.  

Resilience measures also appear to be lacking as there is no back-up system available to assist the recovery effort. Improvement in backup systems would reduce the risk posed by such incidents and in this particular event, would prevent the enormous financial losses. 

Finally, as it almost goes without saying, tightening of cybersecurity measures should be top priority for the airlines, airports and suppliers like Collins Aerospace. In the current climate, ransomware attacks pose detrimental risks to vital, fast-moving industries like commercial aviation. In an ever developing and increasingly automated world, organisations need to prioritise investment in cybersecurity to reduce risk. 

From Principles to Profits: Investor’s Priorities Shifting in a Volatile World.

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Lauri Twomey

Short-Term Financial Gain is Resuming Priority Amongst Investors


Over the last decade, there has been an ongoing emphasis placed on sustainable investing. Increased awareness of social inequality, the climate crisis, corporate governance scandals, and advancements in digital technology have each encouraged various individuals to question where to invest their money. Currently Europe holds 85% of global sustainable funds’ net assets. This form of investing for many individuals stemmed from moral concern relating to climate change and emphasizing investing in the future, not necessarily seeking financial gain.


However, in recent times investor’s perspectives have changed. Short term financial gain is resuming the priority in investors’ portfolios. In 2021, there was a surge of sustainable investors, data from Morningstar showed sustainable investing fund inflows which also include ESG products hit 645 billion globally, a quarter of all inflows. This figure has since dropped to 36 billion from an overall 1.5 trillion in 2024. Banks are rethinking their positions in sustainable development.

Did the Corporations Across the World Ever Believe in a Sustainable Future or Did They Utilize Sustainability as a Trend to Promote Their Business?


It is evident that banks have lost faith, with portfolio managers adjusting their previous commitments of divesting from fossil fuel companies, in response to recent political issues that have put financial gain back to top priority. But sustainable investing was never a profit maximizing strategy. Banks across the world were including sustainability as one of their banks core values, investing in the future of the planet. The purpose was not financial gain for a lot of people, it was looking at the detrimental impacts that climate change would cause, with severe weather incidents becoming more prevalent and seeking ways to combat these issues .


However, after the recent US election and the current ongoing conflicts in Ukraine and Palestine, investors are back to seeking short term gains, in order to maintain competitiveness. Trump removing the US from the Paris Climate Change Agreement has influenced other dominant parties to also divert their interests in investing in the future with major financial institutions such as Blackrock, a company that once praised the ESG investing movement, to withdraw from UN sponsored climate initiatives. Trump’s administration has severely impacted climate tech through encouraging the “anti-climate narrative”, which focuses on the short term financial losses of sustainability rather than looking at how it can enhance competitiveness in the future through innovation.

The Knock-On Effect of the European Union’s Flagship Green Deal on Environment Policy


The recent Green Deal environmental policy has also impacted the EU, as lawmakers discuss adjusting their strategies regarding future developments on climate accounting rules noted in the aforementioned flagship deal, as they worry that implementing these strict regulations will reduce their competitiveness with the US and China. Two major landmark policies being reviewed are the Corporate Sustainability Reporting Directive and the Corporate Sustainability Due Diligence Directive. These laws were some of the first signs of legislation requiring companies to take accountability for their actions and prioritize the sustainable transition through accounting practices.

However, many companies argue that the cost of implementing these reporting requirements will affect their companies processes. Since the start of the year, countries such as France and Germany are seeking help to withhold on these sustainability reporting rules. Despite this, many groups such as the European Sustainable Investment Forum highlighted that these rules will aid investors when it comes to being able to seek out opportunities, managing risk and direct capital to an equitable and sustainable economy through encouraging transparency amongst corporations. These laws will help sustainable research, analytics and increase individual awareness on what types of businesses they are contributing to.


At the moment it’s difficult to focus on the financial aspect of sustainable investing, due to issues with monetizing climate impacts. There are many flaws in measuring and reporting , as the ESG ratings of companies vary depending on which rating agency they use, thus drawing attention to the inconsistency with the process, which results in conflicting data when investors are looking at sustainable investing. Time and resources are needed to combat these issues, but now these resources are being diverted elsewhere.

Future Demand for Sustainable Practices is Still Anticipated to Grow in the Future


Despite all of this, consumer demand for combating the climate crisis is continuing to grow. A report by Bain & Co. highlighted that due to personal experiences regarding extreme weather events, 60% of consumers are more concerned about climate change now than they were two years ago, with prime events such as Hurricane Milton and Hurricane Helen accounting for $500 billion in economic losses. The issue is that the economic losses that result from climate change will only increase. Since 2000, climate related issues have already caused 3.6 trillion in damages and once the tipping point of the planetary boundaries are crossed, there is no backtracking. The prime goal was to be resilient in the future, as managing director at Boston Consulting group Sylvain Seotarata said “if you think of the world in which we operate, there’s a high degree of uncertainty and high degree of volatility” then “in that context, it is essential to ensure that your company is able to handle these uncertainties, this volatility”, that is what resilience meant for her, explaining how long term competitiveness aligns with protecting against physical risk.


Another core group that are increasingly aware of the climate crisis is Gen Z (born between 1997-2012), a report by Bain found that they are willing to pay more for goods and services that align with their sustainability beliefs. With more and more universities educating their students on the impact of climate change and new sustainability focused courses being implemented, (particularly within business schools), sustainability demand is only going to grow. Within Trinity College Dublin, sustainable business practices are being taught to students and previous modules are being adjusted incorporating sustainability into investment modules and marketing. Many other universities are adopting similar approaches.


The world’s major leaders have neglected their responsibility to prevent the severity of the climate crisis, cutting back on regulations and influencing the “anti-climate narrative”. Banks have also highlighted to us that they never had much faith in the sustainable transition, creating mistrust among clients. While sustainable finance has many flaws in its practices, such as poor reporting procedures, the only way to combat this is investment and further research. Now is the time to push for innovation, and with significant developments in AI and other new age technologies we are now more capable than ever to help tackle key environmental issues. But if sustainable investing is ever really going to become part of every investor’s portfolio in the future, the banks must believe in it themselves.

Ireland in the Crossfire: How Trump’s 2025 Trade Policies May Affect the Irish Economy

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Gabi Svobutaite

US President Donald Trump has roused global economic uncertainty with the announcement of  “reciprocal tariffs” targeting several countries, including Ireland. 

Ireland’s position as a small, open economy means that we are largely affected by fiscal  developments in the US, the world’s largest economy. Exposure to global  macroeconomic disruptions is further amplified by Ireland’s dependence on the US as both an export market and on US foreign direct investment (FDI). With an astounding €73bn of Irish goods, totaling to almost a third of the country’s aggregate exports having been distributed to the US in 2024, Ireland is forecasted to be among the hardest hit countries after President Trump’s new round of tariffs earlier last week. But what exactly could this mean for Ireland, and which sectors  can we expect to see bearing the largest brunt of these trade policies? 

Tariffs: Why These Tools of International Trade Matter

Simply put, tariffs are taxes imposed on goods being imported from one country to another. Such  taxes are applied to the importer and are calculated as a percentage of the total value of the goods  in question. The aim of tariffs is to encourage corporations within a country to source their  materials and labor domestically, rather than relying on international aid.  

Our Taoiseach, Micheál Martin has expressed a fear of the rise of US tariffs as being “a very  grave and serious threat”. Additionally, a joint analysis of the situation by Ireland’s Department  of Finance and the ESRI Irish Think Tank pointed to a potential loss of approximately €18bn in  trade for Ireland as a direct result of these tariffs. This analysis also suggested that a prolonged  trade conflict between the EU and US may endanger Ireland’s public finances.  

Since Ireland is a key financial hub in Europe, with many US-based financial institutions having  put down roots in Dublin, any tariffs affecting the financial services sector such as limitations on  US institutions offering services in the EU can harm Ireland’s finances. Furthermore, trade  barriers, or at least shifts in international trade patterns caused by Trump’s tariffs, will likely lead  to market volatility and increased costs for Irish businesses, creating a knock-on effect on  Ireland’s financial services landscape. This is likely to manifest through fluctuations in the value  of the euro or Irish stocks. 

Brexit and Trump: Double Trouble

One potential upside of the recent US tariffs in relation to Ireland’s financial services industry,  however, is the possible benefit from some companies shifting operations from the UK to Ireland 

post-Brexit, as the EU-US monetary relationship becomes increasingly complicated. An action  like this one could be extremely beneficial given the compounded difficulty of Trump’s new  tariffs and our closest neighbor being outside of the EU. To put it plainly, Ireland’s trade with the  UK and US could now face dual barriers; if the US imposes tariffs on products entering from the EU, Irish products that pass through the UK before heading to the US might face additional tariffs, increasing costs and reducing competitiveness. 

Key Sectors at Stake

A whopping 20% blanket tariff has been imposed on Ireland, covering key export areas of  aluminum and steel, foreign-made cars and most regrettably, Irish whiskey and dairy products.  The Irish Whiskey Association has cautioned that such tariffs are likely to leave long-lasting and  severe effects on the Irish drinks industry, with the US accounting for a remarkable 41% of  aggregate Irish drink exports, valued at €865 million annually. The association furthermore  emphasized a noteworthy growth of 450% in the joint EU and US spirits sector under a tariff free system between the years of 1997 and 2018. Taoiseach Micheál Martin has expressed his  disappointment in such developments, quoting that there was “no justification” for such tariffs  and that Ireland will now take combined action with the EU to determine steps moving forward. 

Pharma Under Pressure

Another Irish industry hanging in the balance of a budding trade war is pharma. With President  Trump yet again singling out the Irish pharmaceutical industry as prey for his tariffs, stating that  “all of a sudden Ireland has our pharmaceutical companies, this beautiful island of five million  people has got the entire US pharmaceutical industry in its grasp”. It is of utmost importance that  Ireland establishes domestic policies to increase competitiveness such as infrastructure investments, helping Irish pharma companies to diversify into new markets. In 2023, the US  consumed around €36bn of Irish pharmaceutical and chemical product exports, showcasing  Ireland’s role as a key offshore manufacturing hub for US pharmaceutical companies. Although  pharma products have thus far been excluded from Trump’s “Liberation Day” tariff  announcement, it may likely be a temporary reprieve. The threat of a global trade war still holds  strong, and the EU and its Asian comrades prepare countermeasures in the likely event that  negotiations are unsuccessful.  

Moving Forward

President Trump’s recent tariffs likely signal the start of a prolonged period of economic  uncertainty surrounding international trade and tariff policies, an issue of a multi-continental  degree. Conor O’Toole, a researcher at the ESRI Irish Think Tank states that “while the Irish  economy entered 2025 in a relatively positive position, the outlook is clouded by international 

developments. Changes in US tariffs and policy will have a notable impact on Ireland and could  hurt key sectors such as pharmaceuticals.” While we do not yet know the full extent of what  Trump’s tariffs mean for the Irish economy, we can be sure that impacts will partly depend on  proceeding responses from UK and European governments. It is imperative that leaders remain  level-headed in the near term, making sure that the various complexities and results of the  upcoming bilateral negotiations are considered in any medium to long-term trade and investment  decisions made by Irish companies and the government alike.

What Anna Delvey’s Ankle Monitor Can Teach Us About Marketing Strategies

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Chloé Asconi Feldman

At this stage, it is unlikely that one is active online or in the pop culture sphere without knowledge of the convicted con-artist-turned-socialite Anna Delvey. Recently making her debut on Dancing with the Stars with her bedazzled ankle monitor, Anna Sorokin, known familiarly as Anna Delvey, is known for posing as an upper-class heiress to the New York elite and swindling hundreds of thousands of dollars, eventually finding herself in jail for almost four years on the charge of grand larceny. Despite her criminality, Anna Delvey has been taken on by the general public as a new socialite, featuring on magazine covers and even gaining support from the “Eat the Rich” movement. The narrative surrounding Delvey is fascinating in itself, but her recent rebrand from con to dancer can also offer valuable insights into effective marketing strategies.

Scheming to Streaming: Swindling Scarcity

I had never given much thought to the television series Dancing with the Stars, but upon learning that Delvey would feature in the upcoming season, I found myself suddenly intrigued. This is because Delvey holds an air of alluring exclusivity; with her jail time and limited public appearances, seeing her on a television series increases the appeal of tuning in and engaging with show material. This phenomenon resembles the scarcity principle of marketing, a strategy where marketers urge customers to engage with a good or service based on its finite nature, whether numerically limited or seasonal. 

A brand notorious for its scarcity marketing is Hermès and its infamous Birkin bag. Social media frequently showcases celebrities carrying their Birkins as everyday bags; however, if one tries to buy one in a Hermès store they are met with a waiting list with an indefinite length. This scarcity of the product is what makes the Birkin so notorious, compared to other high-end designer bags – consumers are willing and able to wait to obtain a status indicator. This technique encourages customers to buy a product or service because it feels exclusive. In the case of Delvey and her limited public appearances, this comes in the form of television viewership.

Influencer Marketing: Controversy or Commonality? 

As controversial as she may be, Delvey proves once again how successful influencer marketing can be. Reaching just over a million followers on Instagram, the brands that Delvey partners with inevitably reach a wide audience. Yet what differentiates Delvey from other influencers is her status as an ex-con artist and her blurry public image. What makes influencer marketing especially differentiable is when an influencer with an indefinable allure posts about a product, compared to the typical state of the influencer world, which is plagued with fast-fashion and superficiality. 

As a brand, choosing Delvey to promote your product may seem controversial and ill-advised as she is an ex-con artist, but there is no denying the reach and influence that her posting about products would have. By simply bedazzling her ankle monitor, the concept has gone viral on social media with many claiming Delvey as their Halloween costume inspiration. By crafting a sensationalist, American-dream presenting image, Delvey stands out among influencers and those interested will seemingly follow along. 

Embracing Infamy: Brand Personas

Another marketing strategy that Delvey has executed to improve her personal brand is by embracing her controversy rather than ignoring it. While her story went viral when she was arrested in 2017, the Netflix series Inventing Anna, which documented the story of Delvey and her arrest, made it practically impossible to know about Delvey without associating her with scamming, scandal and fraud. Instead of shying away from this track record, Delvey’s Instagram bio states, “this is not financial advice”, and her bedazzled ankle monitor seems to embrace her criminal past rather than sweeping it under the rug. 

This strategy is nothing new to the world of brand management; in recent times, companies are more willing to face their criticism head-on. Ryanair for instance is a champion in the social media sphere for being bold and abrasive when considering promotion and CRM. However, this has only augmented the attention the airline receives over social media, as their cavalier remarks are in line with the brand’s persona – bare, no-frills and to the point. For Delvey, the choice to lean into and accept her criminal past creates a more authentic personal brand that invites discussion and publicity, whether good or bad. Whether talking about a convicted conwoman or an airline, there is truth in the effectiveness of using humour and marketing to address criticism rather than sugarcoating it.

Overall, Delvey’s rebrand –and her ankle monitor– offer insights into contemporary marketing strategies. She has been able to maintain the spotlight while capitalising on her controversial past and creating a personal brand, whether you love it or hate it. By using influencer partnerships, the principle of scarcity, and embracing her past, Delvey has demonstrated that even the most unexpected elements may play a significant role in the marketing narrative, including a bedazzled ankle monitor and a dance routine.

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