Author Archives: TBR Network

Can Facebook Conquer Crisis?

Jack Manning

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Facebook, founded on the 4th of February 2004 in a Harvard dorm, turned 15 last Monday. Facing uphill battles and outright hostility on all fronts, it has little time to celebrate. Volatile share prices, data leaks, data breaches, tightening regulations, threats of exorbitant European fines, propaganda-peddling and election-meddling accusations – how did the revolutionary firm that disrupted our understanding of communications become embroiled in such chaos? How is it to go about saving face and initiating a much-needed recovery?

The origin of its current woes can be traced back to the Cambridge Analytica data scandal early last year. On March 17th, details first emerged about Cambridge Analytica’s broad access to tens of millions of users’ personal information. Such data was then subject to illicit exploitation in order to influence public perception of the Trump campaign and Brexit, amongst others. This generated a public discussion regarding users’ privacy, and given its political nature, saw Zuckerberg testifying in US congress. It led to a fall in the giant’s share price of some 17% and a wave of mass account deletions, sparked by Whatsapp co-founder Brian Acton’s tweeting #DeleteFacebook.

As if this wasn’t enough to warrant upheaval at Facebook, late September of 2018 year saw it victim to the worst data breach to have yet struck the firm. Hackers gained access to some 50 million users’ accounts and all the associated private data held therein, of which a whopping 14 million had data stolen. The EU was quick to levy threats of a $1.6 billion fine for GDPR violations, and the Irish Data Protection Commission opened an investigation into Facebook on October 3rd.
More recently an international grand committee, including Ireland, have called for Mark Zuckerberg to testify on alleged data misuse. Facebook declined citing the CEO’s attendance of US Congress and EU Parliament hearings. Of course none of this was good for the social media giant’s share price, which saw it plummet to a nearly two year low on Christmas Eve, at 124.06 USD.

 

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Figure 1: Facebook, Inc. Common Stock share price six months to Feb 1, 2019.

 

Buffeted on all sides, Facebook remains staunchly forward-looking and relentlessly expansionary. On the 8th November it was revealed that Facebook had secured the lease of AIB’s Bank Centre in Ballsbridge, Dublin, with the intention of establishing a 14 acre campus with the capacity for some 5000 new employees. The company refuses to be held back by these crises but instead clings steadfast to its onwards-driven philosophy.

Nor is the firm plugging its ears and praying the hardship away. On November 12th, French president Emmanuel Macron announced a partnership between Facebook and French regulators which will see civil servants gain access to the firm’s moderation processes. The six month agreed cooperation will see governmental agents working alongside Facebook’s employees to better police hate speech circulated on the site, and to combat the spread of propaganda-disseminating pages.

It is inevitable that trailblazing firms will encounter unprecedented difficulties – it is how they react that render such incidents deadly or instructional. Facebook seem keen to thoroughly solve these globally consequential issues – individual privacy, hate speech, digital propaganda etc – while remaining focused on their mission of connectivity. Perhaps reports of strong earnings in Q4 of 2018, and growth of about 20% in share price so far this year, will alleviate some of that teenage angst.  The coming months will surely uncover their ability to prevail.

The Future Of Streaming

Malcolm Sheil

For the first time in the 21st century, the music industry is growing. After a significant fall in value for 15 years, the RIAA announced that the music revenue in the United States has started to grow and is now valued at just over 8 Billion dollars. While still a far cry from the 21.5 Billion the industry made in the late 90’s, the growth signifies the end of a dark era in music. However, the popularization of streaming services since the early 2010’s managed to create growth in an industry that was once in its deathbed. Responsible for half of the revenue in music today, streaming platforms like Spotify, Apple Music and Pandora were trailblazers when it came to innovation in music. After almost a decade of steady growth for these platforms, one wonders when the next big change will come and what it will look like. Across the globe, entrepreneurs have already begun to develop new platforms that aim to revolutionize the industry once more.
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Ethical Streaming 
One of the biggest issues that arose with streaming platforms was the unfair division of profits. Spotify for example, uses a system that divides the total of its distributable profit proportionally to the popularity of the artist, independent of what the paying subscriber listened to. While seemingly a fair system, many niche artists claim this unjustly favours the mainstream artists of today. As a response to this, German start-up Resonate was created. Resonate is founded on a much more user-centric system, which means that artists get paid directly from the listener’s individual premium, rather than the pooling system Spotify uses. In other words, Resonate lets users purchase the song immediately or pay a much smaller fee each time the song is streamed and after the 9th stream, the song becomes theirs. Resonate goes one step further and works as a co-operative, meaning users have a say in the decisions the company makes. Put together, these two principals generate a platform that not only is fair in the way it pays artists, but also creates more than just playlists with its users’ input.

Niche Streaming 
In the United States, the public spent an approximate 45 Billion dollars on music in 2018, ranging from albums to concert tickets and artist merchandise. Research showed that out of that public, about 14% were responsible for almost 40% of the total spending in the country. These people, the so-called music aficionados, spend more per month than anyone else in country but ironically, streaming services like Spotify have not been able to capitalize on them. The most popular platforms fail to appeal to this group because of their lack of genre- specific content, something which new start-ups have begun to address.

 

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Tyler Lenane and his team set out to create a platform that focuses on the genre that has the most loyal fans according to Billboard, metal and for them, Gimme Radio is the answer. Though the start-up believes they are more than a streaming platform, in reality, it works based on similar principles which have been developed to fit better with metal fans. The platform focuses on engagement with users, something that more generic services don’t do. In order to cater with the interest of fans, Gimme Radio provides 24/7 radio as well as online shows from metal’s biggest stars. In a way, Lenane’s start-up gives insight into a possible future for streaming, in which platforms prefer to target niche markets, rather than trying to reach as many people as possible.
Start-ups like Resonate and Gimme Radio have only given us a small window into the future of streaming services. Consumer tendencies are hard to identify, specially in an industry as globalized as music. Because of that, music entrepreneurs face the challenge to not only innovate, but to also put user-input in the centre of their strategy. Ultimately, the fast-paced dynamic between supply and demand in the music industry will be responsible for the success or failure of the existing platforms and the ones that are yet to be launched.

How I Became the LinkedIn Campus Editor for Trinity

Shreya Pattar

 

“Managing compassionately is not just a better way to build a team, it’s a better way to build a company.”
– Jeff Weiner, CEO of LinkedIn

Back in September, the CEO of LinkedIn, Jeff Weiner, visited Trinity for an event with the Phil. A dynamic personality with charismatic presence, Jeff had all eyes and ears following him throughout the event. During the interview, he spoke about leadership, and the most important quality of leadership— compassion.

I was incredibly inspired by Jeff’s idea of compassion, the role of compassion in leadership and the pivotal role compassion plays in building a company. After the event, I wrote down my encounter with Jeff and posted it on LinkedIn.

The next morning, I woke up to thousands of LinkedIn notifications, with a very special comment from the CEO himself! That one post of mine received explosive engagement, bringing about numerous comments and connections. Among these, I found a comment by the Editor of LinkedIn, Nirajita Banerjee, mentioning the link to the application for the role of  LinkedIn Campus Editor.

I instantly checked out the application, gave myself a few days to work on the answers, and applied for the role. On the 18th of November, I was thrilled to find my name in the confirmed list of LinkedIn Campus Editors for 2018-19.

It is now 3 months since I became a LinkedIn Campus Editor. I have met many wonderful student writers who are passionate about creating content and voicing the opinions of students. My role as a LinkedIn Campus Editor is mainly:

1. Publishing regular original content on LinkedIn for #StudentVoices

2. Encouraging Trinity students to join LinkedIn and be active on the platform

3. Finding the best student writers on campus who want their voices to be heard

4. Inspiring and strategizing with students writers to write, edit and publish content on LinkedIn.

I can say the opportunity started with LinkedIn, and came back a full circle to LinkedIn again. If you love writing, creating content, or having an amazing online profile, contact me on LinkedIn!

And also, if you ever happen to meet Jeff, be ready to answer this question:
“What’s your ultimate dream job?”

If you are on LinkedIn, connect with me and drop me a message by clicking on the link attached to my name at the top of this article.

If you aren’t on LinkedIn, create a profile right away! And of course, contact me for any questions right from setting up the account, writing your biodata, updating your profile to creating awesome content, finding meaningful connections and more!

Also, you can read my post about meeting the CEO of LinkedIn here:
https://www.linkedin.com/feed/update/urn:li:activity:6450086119366369280

The Resurgence of The American Dream: How the 21st Century Worker has Evolved with Entrepreneurship

Charlie Butler

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In 1931, author James Truslow Adams published “The Epic of America” which is renowned for the first documented proclamation of the “American Dream” which spearheaded economic and social policy in the United States for the next eighty years, identifying free will as the catalyst that fuels the industrious fire that is North American innovation. From Reaganomics to Trump’s trade protectionism, it is undeniable that the ‘American Dream’ ideology remains firmly engrained in their population’s psyche.

The average workers desire for improvement has always been central to the overall economy’s success, but perhaps this desire was never duly rewarded. This is where previous generations have faltered in their “pursuit of happiness”, whereby the dual determinant stated by Adams, was to not only work hard to make a good life for oneself, but also to chase a prosperous society without self-indulgence in the form of “motor cars and high wages”. Although our ancestors may have succumbed to the alluring temptations of consumerism, there are strong signals that indicate the current crop may overcome such impulses.

The number of Americans working for themselves looks to triple, to 42 million people, by 2020 according to a self-employment study conducted over the last two years. More shockingly, 97% of independent workers reported no desire to return to traditional work following their pursuit of autonomy.

So where does this ambition stem from?
Well firstly, entrepreneurship has been democratised. Barriers to entry remain incredibly low, technology is innovating faster than governments can legislate, global connectivity has reached new heights, and the rise of peer-to-peer and crowdfunding platforms has made it easier than ever to monetize your skills and knowledge. However, although the external factors seem obvious, it is the internal influences that I believe are truly driving this change.

​As a student myself who grew up through the global economic crisis, the endless scandals, the unforgiving corruption and the general distaste for all things corporate, I think we have gained a subconscious distrust in authority. A belief that we can pave the path ourselves, a belief that we can work hard to create a better future for ourselves and those around us than previous generations did; and with technology acting as our enabling arm, why can’t we? This feeling of empowerment far outweighs any monetary rewards you can imagine. To put the power of this into context,  in 1950, CEO’s on average made twenty times their average worker. In 2018, C-Suite salaries and bonuses in the S&P 500 soared to an average of 361 times the average rank-and-field employee. Yet, only 13% of survey respondents said their career goal involved climbing the corporate ladder to reach the C-Suite, and by contrast, 67% of these respondents claimed ‘starting their own business’ was their primary ambition. If this doesn’t encompass “a dream of social order in which each man and woman shall be able to attain to the fullest stature of which they are innately capable”, I don’t know what does.

Making Sense of the Huawei Drama

Jack Manning

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You may have heard Huawei, the world’s second biggest smartphone company after Samsung, has become embroiled in an ongoing political imbroglio between the world’s superpowers, America and China. As details emerge quickly and new developments rapidly displace old ones, we will attempt to take a step back and evaluate the tech firm’s current position, and what we can expect looking to the future.

Huawei had been relentlessly capturing market share throughout 2018, overtaking Apple in in the second quarter and selling 208 million handsets. This is particularly remarkable considering the firm has essentially been denied access to the United States market, given governmental weariness of Chinese tech firms. Although not officially banned, US phone networks heed governmental nudges and winks and agree not to work with Huawei. Most European countries, at this juncture anyway, have yet to follow suit.

But mere weariness mutated into outright enmity when Huawei’s Chief Financial Officer, Meng Wanzhou, was arrested in Vancouver on December 1st. The US claimed violations of its sanctions on Iran by Huawei subsidiaries, before moving to request Wanzhou’s extradition to the United States. This submerged Huawei in America and China’s political spat – kindled by Trump’s declaration of a trade war.

Canada chose to uphold a mutual agreement between itself and the US in its detention of the CFO, and so quickly saw retaliation from China. Shortly after the arrest the retrial of Robert Schellenberg was agreed upon, a Canadian convicted for drug smuggling. His first trial had taken Chinese jurors two and a half years to sentence Schellenberg to fifteen years imprisonment. On January 14th, however, the 36-year-old was sentenced to death after the jury deliberated for only about an hour. This is therefore widely acknowledged as a political tit for tat.
On January 28th the drama ratcheted up several notches when US prosecutors filed criminal charges against Huawei. The firm, accused of bank fraud, technology theft and obstruction of justice, denies all allegations. It also refutes American indictments that it is beholden to Chinese government interests, emphasising its sole ownership by Huawei employees. The CEO and founder, Ren Zhengfei, in mid-January insisted he would “definitely” reject any appeal for his customers’ data by Chinese authorities.

All that said, the political and legal entanglement in which the company has become ensnared has had a disastrous impact on its share price (see graph). Although not publicly traded, its share price remains indicative of its reputation with those invested in its competitors and other stakeholders. Its lowest point on January 29 came a day after being formally accused by the US Department of Justice of criminal activity.

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Bad to worse: Huawei share price, 1 month to January 29, 2019.
Source: http://www.marketwatch.com/investing/stock/002502?countrycode=cn

Some believe Huawei is merely caught in the political crossfire between the world’s superpowers as they struggle to trade economic blows. Whatever the case, if the firm survives the rapidly forthcoming legal onslaught it will prove stronger than ever. In the words of Huawei chairman Guo Ping: “Setbacks will only makes us more courageous, and incredibly unfair treatment will drive us to become the world’s number one.” What doesn’t kill them makes them smarter.

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