Lauri Twomey

Short-Term Financial Gain is Resuming Priority Amongst Investors

Over the last decade, there has been an ongoing emphasis placed on sustainable investing. Increased awareness of social inequality, the climate crisis, corporate governance scandals, and advancements in digital technology have each encouraged various individuals to question where to invest their money. Currently Europe holds 85% of global sustainable funds’ net assets. This form of investing for many individuals stemmed from moral concern relating to climate change and emphasizing investing in the future, not necessarily seeking financial gain.

However, in recent times investor’s perspectives have changed. Short term financial gain is resuming the priority in investors’ portfolios. In 2021, there was a surge of sustainable investors, data from Morningstar showed sustainable investing fund inflows which also include ESG products hit 645 billion globally, a quarter of all inflows. This figure has since dropped to 36 billion from an overall 1.5 trillion in 2024. Banks are rethinking their positions in sustainable development.

Did the Corporations Across the World Ever Believe in a Sustainable Future or Did They Utilize Sustainability as a Trend to Promote Their Business?

It is evident that banks have lost faith, with portfolio managers adjusting their previous commitments of divesting from fossil fuel companies, in response to recent political issues that have put financial gain back to top priority. But sustainable investing was never a profit maximizing strategy. Banks across the world were including sustainability as one of their banks core values, investing in the future of the planet. The purpose was not financial gain for a lot of people, it was looking at the detrimental impacts that climate change would cause, with severe weather incidents becoming more prevalent and seeking ways to combat these issues .

However, after the recent US election and the current ongoing conflicts in Ukraine and Palestine, investors are back to seeking short term gains, in order to maintain competitiveness. Trump removing the US from the Paris Climate Change Agreement has influenced other dominant parties to also divert their interests in investing in the future with major financial institutions such as Blackrock, a company that once praised the ESG investing movement, to withdraw from UN sponsored climate initiatives. Trump’s administration has severely impacted climate tech through encouraging the “anti-climate narrative”, which focuses on the short term financial losses of sustainability rather than looking at how it can enhance competitiveness in the future through innovation.

The Knock-On Effect of the European Union’s Flagship Green Deal on Environment Policy

The recent Green Deal environmental policy has also impacted the EU, as lawmakers discuss adjusting their strategies regarding future developments on climate accounting rules noted in the aforementioned flagship deal, as they worry that implementing these strict regulations will reduce their competitiveness with the US and China. Two major landmark policies being reviewed are the Corporate Sustainability Reporting Directive and the Corporate Sustainability Due Diligence Directive. These laws were some of the first signs of legislation requiring companies to take accountability for their actions and prioritize the sustainable transition through accounting practices.

However, many companies argue that the cost of implementing these reporting requirements will affect their companies processes. Since the start of the year, countries such as France and Germany are seeking help to withhold on these sustainability reporting rules. Despite this, many groups such as the European Sustainable Investment Forum highlighted that these rules will aid investors when it comes to being able to seek out opportunities, managing risk and direct capital to an equitable and sustainable economy through encouraging transparency amongst corporations. These laws will help sustainable research, analytics and increase individual awareness on what types of businesses they are contributing to.

At the moment it’s difficult to focus on the financial aspect of sustainable investing, due to issues with monetizing climate impacts. There are many flaws in measuring and reporting , as the ESG ratings of companies vary depending on which rating agency they use, thus drawing attention to the inconsistency with the process, which results in conflicting data when investors are looking at sustainable investing. Time and resources are needed to combat these issues, but now these resources are being diverted elsewhere.

Future Demand for Sustainable Practices is Still Anticipated to Grow in the Future

Despite all of this, consumer demand for combating the climate crisis is continuing to grow. A report by Bain & Co. highlighted that due to personal experiences regarding extreme weather events, 60% of consumers are more concerned about climate change now than they were two years ago, with prime events such as Hurricane Milton and Hurricane Helen accounting for $500 billion in economic losses. The issue is that the economic losses that result from climate change will only increase. Since 2000, climate related issues have already caused 3.6 trillion in damages and once the tipping point of the planetary boundaries are crossed, there is no backtracking. The prime goal was to be resilient in the future, as managing director at Boston Consulting group Sylvain Seotarata said “if you think of the world in which we operate, there’s a high degree of uncertainty and high degree of volatility” then “in that context, it is essential to ensure that your company is able to handle these uncertainties, this volatility”, that is what resilience meant for her, explaining how long term competitiveness aligns with protecting against physical risk.

Another core group that are increasingly aware of the climate crisis is Gen Z (born between 1997-2012), a report by Bain found that they are willing to pay more for goods and services that align with their sustainability beliefs. With more and more universities educating their students on the impact of climate change and new sustainability focused courses being implemented, (particularly within business schools), sustainability demand is only going to grow. Within Trinity College Dublin, sustainable business practices are being taught to students and previous modules are being adjusted incorporating sustainability into investment modules and marketing. Many other universities are adopting similar approaches.

The world’s major leaders have neglected their responsibility to prevent the severity of the climate crisis, cutting back on regulations and influencing the “anti-climate narrative”. Banks have also highlighted to us that they never had much faith in the sustainable transition, creating mistrust among clients. While sustainable finance has many flaws in its practices, such as poor reporting procedures, the only way to combat this is investment and further research. Now is the time to push for innovation, and with significant developments in AI and other new age technologies we are now more capable than ever to help tackle key environmental issues. But if sustainable investing is ever really going to become part of every investor’s portfolio in the future, the banks must believe in it themselves.