Re-Envisioning The Beautiful Game

David Deneher, Omar Salem and Tim Farrelly co-founded ‘Field of Vision’, an innovative tech start-up with a powerful social impact agenda that is transforming the match experience for visually impaired and blind soccer fans. Computer Science and Business student at Trinity College and Chief Operations Officer at Field of Vision, David Deneher, discusses the technology behind the cutting-edge device as well as his philosophy for a successful start-up. 

Haptic Technology

As most football fans will agree, there is no better place to experience a game than at the stadium. From a goal scored in overtime to a nail-biting penalty shot, being right at the pulse of the action is incommensurate to following in-stadium commentary. With approximately 55,000 people in Ireland blind or visually impaired, Field of Vision spotted a niche need in the market for a device that could enable visually impaired football fans to be fully immersed into the match experience, leaving the technique of “tracing” a thing of the past.

How is Field of Vision leveraging artificial intelligence to redefine accessibility and inclusivity in sports? Cameras, computer vision technology and specialised algorithms connect to Field of Vision’s tablet-sized device to enable the user to feel the game in real time; from “the swerve of a kick to the power of a tackle”, Field of Vision is offering a more inclusive matchday experience than ever before.

Despite the challenges caused by the pandemic, the speed at which Field of Vision developed its product underscores the digital acceleration that is presently taking place. Advances in technology, many centred on AI, marks the beginning of a “new era of connectivity for assistive technologies and the businesses behind them”. The effect will be “highly impactful” for improving accessibility for persons with impairments. As a “pandemic tech start-up,” Field of Vision’s “entire journey as a company” has been unique.  For David and his co-founders the flexibility of online college offered opportunities to innovate and find their way to the forefront of their industry. Currently the business is planning to expand their technology into sports such as GAA and rugby.

Success

According to David, critical to the success of a tech start-up is harnessing the power of mentorship programmes available to young entrepreneurs. Applying for “anything and everything” has had “positive surprises” for Field of Vision. David’s philosophy is that the “worst that can happen is a no”. Diving straight into the deep end took the team to Qatar Sports Tech, an accelerator program in Doha, UAE. Having recently partnered with Bohemians Football Club and winning first place at the Enterprise Ireland Student Entrepreneur Awards 2021, Field of Vision’s appetite to grow shows no signs of abating.

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