Author Archives: TBR Team

SECOND PLACE: Balancing the Books: Why Ireland Must Reinvest in Its People

Mia Frishberg – Second Place

Introduction

Ireland stands at a fiscal crossroads: with rising assets and plateauing liabilities, the choices the country makes today will shape its economic trajectory for decades to come. In the past years, Ireland has seen the value of their assets rise while their debt stays stable. According to the 2024 midyear update, the country is seeing a stable 1.5% average interest rate on its €221 billion of debt, expected to remain constant for the next 3-4 years (Smyth, 2024). 1.5% is an exceptionally low interest rate by historical standards, which indicates that the maintenance and issuance of debt is manageable and cost-effective. This rate also suggests confidence in the government’s fiscal management and creditworthiness, and allows the government to plan its policies for the next few years. Compared to the United States, which faces a 4.61% rate for its 10-year bonds (“Fiscal…”, 2025), Ireland is facing much less of a fiscal challenge, and can take advantage of this to strategically grow its economy. Yet, despite the country’s prosperous balance sheet, 70% of younger generation Irish have expressed interest in emigrating to other countries due to the cost of living crisis and a lack of opportunities (National Youth Council of Ireland, 2024). Nonetheless, there are two main options to the
government: to shrink its balance sheet, or to continue operating with a surplus and decide how best to allocate their extra funds. There are nuances within both options which I will break down in the following paragraphs. I argue that while all options have their merits, the best option for the National Treasury Management Agency (NTMA) is to invest in the future, specifically focusing on investments in affordable housing and innovation in order to foster a productive and liveable nation for its residents.

Background and Current Situation

Ireland’s economic history is a study in extremes. Following independence in 1922, the country endured decades of poverty, emigration, and economic stagnation. The Celtic Tiger era of the 1990s saw an economic boom driven by low corporate taxes and foreign investment, making Ireland one of the fastest-growing economies in Europe. However, this prosperity came at a cost. The 2008 financial crisis devastated the Irish economy, leading to mass unemployment and rising debt. Recovery began around 2014, ushering in the Celtic Phoenix era (McLaughlin, 2024). Although economic growth resumed, it exacerbated a housing crisis that persists today. By January 2023, the average house price in Dublin was nine times the average wage (MacCoille, 2023), creating a cost-of-living crisis that has left many Irish people feeling their country is unliveable. Economic Youtuber “The Invisible Hand” created a video touching upon these issues, titled “Why Living in Ireland is Impossible”. He cited a lack of housing supply, increasing demand from refugees and immigrants, and a lack of motivation for construction companies to build new affordable products as the drivers of this housing crisis (The Invisible Hand, 2025).

The Case for Shrinking the Balance Sheet

One option for the government is to shrink its balance sheet by selling state-owned land, privatizing semi-state companies, or reducing involvement in sectors like healthcare or utilities. This would simplify public finances, reduce risk from volatile assets, and lower maintenance costs. It could also free up capital to pay down debt or fund immediate priorities. Compared to other nations, Ireland owns relatively little public land.. In contrast, countries like the United States and Russia own about a third of their landmasses, with significant public holdings used for energy production or national parks. Ireland’s public lands, however, are concentrated in urban areas, often housing public infrastructure like schools (Irish Independent, 2011). The government also has stakes in critical industries, such as energy, telecommunications, and transportation (Wikipedia, 2025). Selling state assets would further reduce the country’s already modest debt burden, currently financed at an average rate of just 1.5%. This would help insulate the economy from future shocks or rising interest
rates, ensuring long-term stability.

Risks of Shrinking the Balance Sheet

However, divesting from public assets is not without risks. History offers cautionary examples of the unintended consequences of privatization. The case of the privatized Eircom is particularly instructive. When the government sold Eircom in 1999 for €6.3 billion, private investors prioritized short-term profits over long-term growth. This led to underinvestment in infrastructure and massive layoffs, ultimately causing the company’s value to plummet to just €39 million by 2011 (The Irish Congress of Trade Unions, 2024). Privatizing utilities or healthcare could similarly backfire, leading to higher costs for consumers and reduced access to essential services. In the United States, for example, a Stanford University study found that privatized hospitals reduced access to care, particularly for low-income patients (Crawford, 2023). Similarly, Cornell University research revealed that water prices rose significantly after utilities were privatized (Dean, 2022). Given these risks, shrinking the balance sheet may not be the most prudent choice for Ireland at this time.

The Case for Strategic Reinvestment

Rather than selling off public assets, the Irish government should use its strong fiscal standing to make targeted investments in solving the country’s most critical issues, with housing being at the forefront. The housing crisis in Ireland has made owning or renting a home increasingly unattainable, as rising demand and limited supply have sent property prices soaring. Investing in affordable housing would directly address this crisis while delivering lasting social and economic benefits. Finland’s “Housing First” initiative provides an inspiring example, where government-built affordable housing significantly reduced homelessness and stabilized the market (Dietz, 2023). Implementing a similar program in Ireland could curb emigration, improve living conditions, and restore confidence in the domestic housing market. Beyond housing, Ireland’s resources and geography make it uniquely positioned to lead in green energy. By expanding infrastructure for wind, solar, and tidal power, the government could reduce energy imports, create jobs, and advance its climate goals. Finally, investing in innovation and technology would strengthen Ireland’s economic future. While the country has become a hub for multinational corporations like Google and Meta, nurturing local startups and funding research in fields like artificial intelligence and biotechnology would foster homegrown industries. These efforts would diversify the economy, create high-paying jobs, and retain young talent, offering a more sustainable path to long-term prosperity.

Implementation Challenges

Implementing these investments would require careful planning and coordination. The government must ensure that housing projects are built in areas with adequate infrastructure and that renewable energy projects comply with environmental regulations. Additionally, fostering innovation will require collaboration with universities, businesses, and research institutions. These challenges are significant but surmountable, especially given Ireland’s current fiscal strength and international credibility.

Conclusion

Ireland’s fiscal stability provides a unique opportunity to address its most pressing challenges. While shrinking the balance sheet might offer some benefits, the risks to public welfare and long-term growth outweigh the potential gains. Instead, the government should focus on strategic reinvestments in affordable housing, renewable energy, and innovation. These investments would address immediate social and economic issues while laying the foundation for a more sustainable and prosperous future. By prioritizing its people and its future, Ireland can ensure a brighter path forward.

FIRST PLACE: Domestic vs Foreign Holders of Public Debt: Is Ireland’s Lack of Home Bias an Issue?

Lily JoblinFirst Place

Introduction

As the global economy rapidly expands, there becomes an increasing pressure for governments to intelligently balance debt between domestic and foreign holdings– in many cases, it becomes a decision between growth and resilience. Governments are balancing a need for national investment and insular policy that prevents shocks with necessary room for economic growth. Ireland’s own debt ownership structure has evolved over the years, though it remains primarily focused on foreign investors (Central Bank of Ireland, 2023). While a diversified investor base provides access to global capital markets, it also exposes the economy to external shocks and financial volatility (OECD, 2024). This essay examines whether Ireland’s relatively low home bias in government debt holdings poses economic or financial stability concerns. By analyzing Ireland’s debt composition, comparing it to other economies, and assessing potential risks, this essay aims to determine if measures should be taken to encourage domestic investment.

Defining Home Bias: Irish and Global Contexts

To comprehensively understand both the risks and merits of home bias, one must first understand its definition implications in relation to public debt holdings.

“Home bias” can be defined as a proclivity – either by individual investors or governments – to hold wealth in domestic stocks. Home bias is overwhelmingly common among private investors. There are several reasons for this proclivity, but can mostly be boiled down to one key concept: people are simply more likely to prefer to invest in their familiar home country (Proinsias O’Mahony, 2019).

On its face, this seems harmless and even expected. However, there’s been an influx of data that suggests home bias among investors is unnecessarily warping and distorting the global market, helping rich countries stay richer (Proinsias O’Mahony, 2019). When more money stays in large markets like the United States, it creates an uneven distribution of global wealth, which can prove problematic for countries smaller in both population and market size– of which Ireland is both, in comparison to other economic powerhouses (Proinsias O’Mahony, 2019).

But when it comes to government debt specifically, the issue is not nearly as clear. On one hand, home bias can provide financial stability via insulation: when a country is highly invested in its own assets, it becomes insulated from external market fluctuations (Reuters Staff, 2025). Countries with strong domestic debt bases typically experience fewer funding shocks during global crises– which are becoming increasingly common as political instability, climate change and other crises increase in frequency (Reuters Staff, 2025).

Alternatively, though, foreign debt is a crucial portion of a country like Ireland’s debt portfolio: by tapping into foreign investors, Ireland gains access to a deeper pool of capital than what is available domestically in the country’s relatively small economy. It’s crucial that the government maintains enough capital to finance its operations, and in Ireland’s case, foreign investment provides a better opportunity to do so. Also, foreign investments open up the possibility for greater diversification of investment, which is known to stabilise portfolios.

At the end of the day, foreign bias is not without its risks: there are several factors which a government, especially one with a relatively small population like Ireland, must consider when choosing how to balance a public debt profile. In many cases, investing too heavily in foreign assets leaves accounts vulnerable to external shocks which would not be present in a more domestic profile, as mentioned above: Foreign investors can rapidly withdraw capital in response to geopolitical or economic crises, leading to liquidity challenges and funding pressures (OECD, 2023).

The Necessity for Home Bias in the Irish Economy

However, in the case of Ireland, home bias is not just an asset but a necessity. A simple scroll through major national newspapers will reveal the country’s further spirals into a cost-of-living crisis. In our country’s case, the government’s proclivity towards home bias would not only be welcome, but revitalising, to the Irish people. Government spending has only increased, Prior to the 2008 financial crisis, nearly 85% of Irish government bonds were held by foreign investors– a worrying statistic for a country wishing to maintain its strong domestic economy. However, the government began to pursue a higher level of domestic participation post-crisis, which resulted in almost 50% of those bonds being held domestically in 2014 (Newenham, 2014). Recent data from the Central Statistics Office, though, indicates a backswing towards foreign ownership. The country is facing an extreme reliance on foreign capital and remains vulnerable to external economic conditions (Www.cso.ie, 2024).

Without a succinct business acumen, whether the government participates in home bias or not may seem inconsequential to the average Irish citizen. But the reality is that no individual is unaffected by how their country manages its portfolio; some citizens recognise this and will even go as far as to protest their government if they are unsatisfied with the ethics, long-term feasibility, or general appearance of investment by controversial foreign bodies. Ireland has long praised itself as a country which values its citizens and maintains a no-nonsense attitude towards the country’s betterment. While foreign investment remains important, it’s becoming increasingly clear that the security of domestic debt is more important than ever. For example, a country like Japan, which has a strong domestic investor base, relies on its banks and pension funds to support debt issuance during crises– in Ireland, the absence of a strong domestic buffer increases vulnerability to external shocks (McGee and Westbrook, 2024). This critically endangers the continued maintenance of Ireland’s
market confidence.

Despite the wickedness of the portfolio management problem amid an increasingly globalised world, there are solutions which can serve as mitigating factors for a government which is concerned about its holdings. The government has a shining opportunity, with the recent implementation of new public officials and Seanad Éireann elections just around the corner, to adopt policies which aim to encourage domestic investment in government debt. These could take the form of tax incentives for individual and institutional investors – similar to those in Italy. Or the government could take the strategy of Japan, by promoting government bond investment through domestic pension funds and savings vehicles.

Conclusion

Ireland’s lack of home bias in government debt is a double-edged sword. Foreign investment provides critical access to global capital markets, enabling the country to finance its operations at competitive rates and diversify its debt portfolio. This approach has helped Ireland maintain robust economic growth and stability– a critical tactic, especially following the financial crisis of 2008. However, reliance on foreign investors introduces extremely critical vulnerabilities: exposure to external shocks, capital flight, and reduced autonomy in fiscal policy.

As Ireland navigates an increasingly volatile global economy that grows more uncertain by the day, a stronger domestic investor base in government debt will provide much-needed insulation against crises. Strategies such as tax incentives, the promotion of domestic savings vehicles, or leveraging pension funds to invest in government debt could help address this imbalance. The precedent set by dozens of other countries like Japan and Italy should embolden the government to make important moves and restore home bias in the country. These strategies have demonstrated the efficacy of such measures in stabilizing debt structures while maintaining market confidence. Ultimately, balancing the complex relationship between domestic and foreign holdings is crucial for Ireland’s financial resilience. While foreign investment must remain a key pillar of its debt strategy to ensure continued growth, a renewed focus on fostering home bias will safeguard Ireland’s economic future, ensuring stability for its citizens which have gotten all too used to uncertainty– which should always remain a thriving government’s priority.

Coffee Chat with Eamonn Potter, Management Associate at Bank of Ireland

Kate Lynch

As part of the Graduate Coffee Chats series in collaboration with Foresight Business Group, Foresight Vice President Kate Lynch spoke to Eamonn Potter, Management Associate at Bank of Ireland and former TBR Hub Editor to get insight into life as a graduate at Bank of Ireland.

The Bank of Ireland Graduate Programme 

Eamon joined Bank of Ireland’s (BOI) graduate programme in 2023 in the Corporate Markets Department which involves corporate lending, global markets and collateral. Along with Eamonn, approximately 90 other graduates joined the BOI graduate programme across a variety of departments. As part of the 24-month graduate programme, graduates complete three 8 month rotations, with Eamonn completing his final rotation at present.

Eamonn first started his rotation in property lending, more specifically in residential investments. His role was to lend money to property investors and funds who would pay the asset back overtime in exchange for ownership. Six months into his rotation, Bank of Ireland launched an ‘Affordable Housing Investment Team’, an initiative focused on investing more money in social housing. While this did not generate much revenue for Bank of Ireland, they were still committed to their social responsibility goal to provide more housing opportunities.

Eamonn’s second rotation was in the Foreign Exchange (FX) Pay Team, a digital platform for businesses to make international payments. While Eamonn described this desk rotation as being a fast-paced and exciting environment, where every day was different due to daily changes in market rates, it was “hard at the same time. You were in the office everyday from 8 to 5 while your colleagues may be home on Fridays.” 

Eamonn began his third and most recent rotation on the Bank and Country Risk Unit (BCRU) desk. This department is focused on setting limits on loans by evaluating risks arising from other banks locally and internationally, establishing lending limits. He said he’s enjoyed the exposure to the different desks and is looking forward to what the BCRU has to offer.

Upon completing the 2-year graduate programme, Eamonn has the option to join one of the previous teams he worked with or move into a new role through applying internally. Bank of Ireland also provides the resources and support for graduates to  become a QFA (Qualified Financial Advisor) and/or CFA (Chartered Financial Analyst) Level 1. 

The Interview Process

After graduating with a Business and Economics Joint Honours degree from Trinity in May 2022, Eamonn began applying to graduate roles around September/October. and after hearing back from Bank of Ireland, he began the first round which involved a number of assessments that took place before Christmas. He was left elated when he was contacted by the recruiting team a number of weeks later, informing him he made it to the next round.

The next round involved an assessment centre, where he had to take part in a group case study where they had to solve a problem. Eamonn said the key to the assessment centre is trying to “find a balance between speaking up but also not speaking for the sake of it”. After the group case study, he had to undergo an individual interview that involved behavioural questions as well as interview questions examining his knowledge of finance. Lastly, Eamonn completed an individual case study. 

Workplace Culture

In terms of work culture, Eamonn described BOI as a lovely and encouraging place to work. He emphasised that it’s a lovely place to start your career as it eases you into the financial industry and exposes you to a plethora of areas in the banking industry.

“From my experience it’s a really nice place to work. There are no silly questions and they are happy when someone is asking questions,” Eamonn said. “They want to get everyone up to speed and it is an encouraging place to work.” 

Advice to Students 

Although many people believe internships are a must-do, Eamonn emphasised that not doing an internship throughout your college career is not a big deal! As someone who never did one, he didn’t find it affected his ability to find a graduate role after college. He expressed that the experiences you get from travelling are just as important. He also mentioned how the skills he gained from being involved in college societies such as the Trinity Monetary Fund and the Trinity Business Review were just as appropriate to talk about in interviews as experiences from an internship would be. So don’t fret if you’re not loving the idea of an internship this summer! 

“The SMF was great for meeting like minded students and really opened your eyes to stuff before leaving college and gives you something to talk about in interviews.” 

In terms of interview advice for students interested in applying for a role in Bank of Ireland, Eamonn said to “know exactly what a Bank does”. It may seem like a simple business model but it’s more complicated than you think. He also said to research the Irish banking sector and be up to date on the external risks that Banks may be experiencing in the next 1-5 years, for example Trump and Russia Ukraine War etc. “Be up to date with geopolitical risk and what’s going on in the world” as it’s very important for the interview process but also just as important when you’re actually in the job.

Eamonn gave one final piece of advice to students beginning their job search in the coming months. “Don’t be afraid to reach out to people on Linkedin and ask some questions, it makes a big difference and apply for everything! Even if you think your chances are low or you don’t have the exact qualifications, apply anyways! You never know what might happen.”

Coffee Chat with Maresa Ronan, Market Executive at Bord Bia

Anna Lelashvili

As part of the Graduate Coffee Chats series in collaboration with Foresight Business Group, TBR’s Chief Financial Officer and Foresight President Anna Lelashvili spoke to Maresa Ronan, Market Executive at Bord Bia to gain insight into life as a graduate at Bord Bia. 

The Market Executive Role – What is it?

Bord Bia is an Irish state agency that promotes domestic food, drink and horticulture within Ireland and across the world. As a Market Executive at Bord Bia’s London office, Maresa’s role involves promoting Irish produce in the UK market, making it ‘front of mind’ for customers. They achieve this through marketing, hosting events and creating campaigns. As well as helping to promote Irish brands that have already entered the UK market, Maresa helps Irish companies in entering and navigating the UK market, focusing primarily on alcohol, dairy, seafood and meat sectors.

Speaking of her time in Trinity, Maresa was extremely involved with Trinity SMF over her four years in college and found the experience she gained through society involvement to be invaluable in her graduate role. ‘The people you meet along the way, and learning how to juggle society work with college modules set you up for when you go into working life.’

The Bord Bia International Graduate Programme 

Bord Bia’s 2-year international graduate programme is a unique offering, allowing graduates to complete a fully-funded masters in Global Business Practice at UCD Michael Smurfit Business School while working as a market executive. As the name suggests, the programme places graduates in Bord Bia offices around the world, such as London, Dublin, Milan, Paris, Dubai and New York. Unlike a lot of other graduate programmes, the Bord Bia programme takes a smaller cohort of graduate students every two years, with there only being 38 graduates in Maresa’s cohort. 

Maresa gave us insight into balancing work with studies: 

‘While certain times of the year might be busy, everyone from Bord Bia and UCD really understands that while we are working full-time, we are also students and the way our semesters and modules are split reflect that. We get a lot of notice when we have an assignment coming up. Bord Bia and UCD are very accommodating and understanding of the pressures of trying to balance both.’ 

During Maresa’s programme, Bord Bia introduced rotation projects to allow graduates to gain experience working with different divisions and teams within the company. While Maresa works in the London office, she got the chance to work with both the Milan and Dublin teams, showing the global nature of the programme. 

Career Progression 

Following the graduate programme, some graduates stay with Bord Bia while others look externally. However, people typically stay within the Irish food and drink industry. The Bord Bia graduate programme is a great point of entry into the food and drink industry, as market executives tend to interact with a number of clients, making invaluable connections. 

‘Over the two years, the connections that you make and the people that you meet really do make a big difference in how you progress throughout the industry going forward.’

The Interview Process

Maresa came across the programme at the UCD student fair which she attended at the start of her final year of BESS, wondering how she had never heard of the programme before. After researching the company and programme more at home, she realised it was a great opportunity and decided to apply. 

The interview process is very similar to most graduate programmes and consists of an online application form, 2 to 3 rounds of online psychometric tests and a final interview. As part of the final interview, students are sent a case study to prepare and present on the day, as well as answering competency based questions. What is particularly commendable about the Bord Bia programme is that they invite successful applicants into the office to meet everyone, allowing them to get to know each other before the programme even begins!

Work Culture 

Maresa described the work culture at Bord Bia as positive and collaborative. The London office is smaller, with 12 employees in total, and Maresa had spoken to some of them before beginning her role, having reached out to them while applying to the programme for advice. According to Maresa, they were very welcoming of communications and eager to help, encouraging her even more to excel in the interview process. 

Relocation

While this was not Maresa’s first time moving – having moved from Tipperary to Dublin for university – Bord Bia is aware this may be the first time people are moving away from home. According to Maresa, Bord Bia and UCD are very understanding and supportive, making it a very pleasant experience. Graduates are based in Dublin for the first month of the programme for onboarding, allowing some time to find accommodation. Additionally, the graduates from the previous intake were a great resource for Maresa when trying to navigate the different areas in London and deciding where to move.    

‘What’s really nice is that everyone’s super welcoming and the majority of our office is made up of Irish people so you almost don’t feel like you’re away at all which is so nice.’ 

Advice to Students 

Maresa encourages students to reach out to graduates that are already a part of the programme as she found this to be very helpful. As Maresa didn’t personally know anyone in the programme, she used LinkedIn to reach out to graduates, allowing her to gain an understanding of the job beyond the job description. This is exactly what we try to do as part of the Graduate Coffee Chat series and highly encourage students to have their own career-related coffee chats.  

‘It might seem like a daunting task to overtake but I think people actually welcome messages and it just shows you are super interested.’

Why Girl Math Makes Sense – The Liquidity of Cash in Today’s World

Sean Gleeson

We live in an era of convenience. Humans tend to be lazy, and any invention that makes our lives easier will be used. In the payment world, contactless payments like Apple Pay have made transactions seamless and as convenient as possible. In short, the convenience of contactless payments is killing cash; cash is no longer king.

When was the last time you paid for something in cash? For many of us, myself included, it was admittedly a long time ago. ‘Girl Math’, a concept that has gone viral in recent years through social media, captures the irrational yet highly relatable thought processes that girls refer to in order to justify making certain purchases. One of the many facets of girl math is the justification of paying for items in cash where, because of the form of payment, it is seen as a bonus or almost as a free purchase. It’s as if we didn’t have to pay for the item at all. This is especially true when we use up our 10 cent and 20 cent coins; these coins have likely been gathering dust at home for years and may have never found an alternative use to the coffee you’ve just bought. Indeed, this heuristic, which has long been discovered in the behavioural economics world as a form of mental accounting, applies to us all. 

The effect holds for some more than others of course; for those that favour cash, such as older generations, the effect is not as illuminated compared to Gen Z and Millenials. Many shops in Dublin have gone cashless due to environmental considerations, inspiring a tendency to tap and go rather than fork out unfashionable coins that clog up our pockets. For instance, a friend recently received a 50 euro note from a relative on his birthday. Upon finding a 2 euro coin in his pocket, he offered this 52 euro of cash to anyone who would Revolut him 50 euro. His dad immediately agreed and questioned the rationality of the deal. The response? Too much of an inconvenience to lodge the cash in the bank.

This draws me to the conclusion that there is some sort of convenience premium on paying with cash. The utility we obtain from purchasing an item in cash is in some way higher than the utility we obtain from purchasing that same item with card. Similar to using a gift voucher when we were younger. Essentially, we consider our level of financial wealth as the amount that is in our bank account. Any amounts that we have in cash are almost ignored or deemed secondary. When we pay for something in cash, our bank balance will remain the same; it thus feels almost like a free acquisition.

In Theory: Mental Accounting

This particular subset of girl math has been explained to some extent in the behavioural psychology field. The notion of mental accounting refers to differing cognitive values placed on the same amount of money based on subjective criteria. Effectively we place different values on equal amounts of money; we equate 52 euro in cash with 50 euro on card, based on the convenience premium. This has similarly been described by Director of Behavioural Finance and Investing at Betterment, Dan Egan, who stated that “two dollars are not treated as equals”. Cash is not a perfect substitute for card, even when they are the same amount. This financial behaviour violates the fungibility notion of economics, the ability of an asset to be evenly exchanged with another asset of the same type. It may not make any rational sense but human behaviour can be unjustifiable. 

This mental accounting boils down to the allocation of money pools into different cognitive ‘accounts’. For example, you may have a savings account for your next holiday, even while you are still paying interest on a car loan taken out last year. This theory was explained by Richard Thaler in his 1999 paper “Mental Accounting Matters”. He explains that, when we make a purchase, we obtain two kinds of utility: acquisition utility and transaction utility. Acquisition utility, like the idea of consumer surplus, is seen when we obtain a good for a payment of less than the value of which we perceive it to be. Then there is transaction utility, under which the convenience premium falls. Transaction utility measures the perceived value of the ‘deal’, which is perceived to be better value if we use up our coins and loose change. As Thaler states, “this effect cannot be accommodated in a standard economic model because the consumption experience is the same in either case”. The actual consumption has not changed, but the perceived utility, however irrational, has changed.

This contradicts older hypothesised heuristics, where it was believed that paying with card was not as salient because tangible money was not exchanged and so the cost burden was not entirely felt. Thaler refers to Soman’s 1997 paper with the crucial statement: “Payment by credit card thus reduces the salience and vividness of the outflows, making them harder to recall than payments by cash or check which leave a stronger memory trace”. My principal argument is that this statement no longer holds and has been flipped; cash payments are actually less salient today, because we tend not to account for our cash balances and perceive our bank account balance as our level of financial wealth. Cash payments can be easily forgotten whereas checking online transactions in-app provides immediate access to all card payments made. We have become so used to paying with card that the initial mental bias has been worn down and, in effect, flipped. The psychology behind the girl math makes sense.

The Liquidity of Cash

With this in mind, how easy is it to use our 10 cent, 20 cent, even 50 cent coins? Even for larger values, there is a significant element of inconvenience in terms of carrying around coins, and even notes too, which can be easily mislaid. The development of modern wallets such as the Dutch brand Secrid illustrates this change in habits: plenty of card space is provided in the wallet, but no clear space for cash holding is present. Additionally, many stores in Dublin are cashless, to prioritise environmental concerns and perhaps also to subtly make their own accounting lives easier. How liquid is cash in today’s world?

This question requires redefining how we view the concept of liquidity. In broad terms, liquidity is defined as “the ease with which a resource can be converted to cash”. For the sake of this argument, I am going to change this definition to the ease with which a resource can be converted to a resource capable of readily making payments. We cannot convert cash to cash, so to assess the liquidity of cash we must make this definition alteration.

Traditionally, cash is the most liquid asset; in fact, liquidity revolves around cash. But in realistic terms, how many payments, regardless of size, are made in cash today? The vast majority of payments are made via bank transfer, card payment and so on. With this new definition, cash is no longer the most liquid asset. Cash in hand cannot be used to instantly make a payment in many cases. It is simply easier to track and manage if we just use the card, better still if it’s on our phone as we don’t even need to carry our card around in that case. In the era of convenience, often all we need to carry around is our phone. In this regard, online account holdings are becoming the most liquid asset, yet holds the assumption that we can have complete trust and reliance in banks. Admittedly, this is a big ‘if’.

Future Considerations

Perhaps most importantly, we must evaluate where we are now and what future developments are likely to occur. With recent news that 2024 broke the 1.5 degree warming threshold, environmental action will become more and more intertwined with economic action, which may see a rise in cashless business and activities to reduce the turnover of cash. We previously saw the removal of 1 and 2 cent coins from circulation; it is quite probable this will expand to 10 and 20 cent coins in the future, depending on whether high inflation rates continue. With high inflation, these coins become effectively worthless. Additionally, 1 and 2 euro coins could be turned into 1 or 2 euro notes, much like the US dollar system. This could give these notes a higher perceived value than their equivalent coin counterpart in the mind of the consumer, and are significantly easier to carry around than coins.

Another interesting point to note is that, currently, some businesses will charge a lower price for paying in cash, given that they must pay a charge for use of a card machine. The Auld Triangle on Dorset Street charges €4.80 cash for a pint of Guinness, whereas if you pay with card it is €5.30. This price discrepancy is uncommon but certainly not unheard of. My prediction is that, like Soman’s 1997 statement, this price discrepancy will also flip to offset the convenience premium. A consumer may be willing to pay 7 euro for a pint of Guinness by cash (especially if they can pay with a 5 euro note and a 2 euro note), but equivalently will only pay €6.50 by card. The cash cost is not accounted for in the same way as the card’s cost would be, highlighting the presence of mental accounting. A price discrimination strategy like this could be seen in stores in the not-so-distant future.

We can also expect to see more competition for the likes of Revolut, which has taken the digital payment world by storm in recent years (see my colleague Patrick Calma’s article for an apt review). Increasing regulation to protect consumer interests should not inhibit innovation; the development of digital and contactless payments has huge potential and can contribute to a more sustainable and cost-considerate world, if developed in the right way. Moving away from cash should be embraced; in the utilitarian sense, if something is designed to make your life easier, why wouldn’t you use it? The great Bill Gates once said “I choose a lazy person to do a hard job, because a lazy person will find an easy way to do it.” In a way, it is our laziness and desire for convenience that creates so much of the innovation that spurs on the world. Expect to see more of this innovation in the digital payments world over the following decade, which will continue to kill off cash.Something to consider the next time you get your morning coffee at The Forum; they may not thank you for handing them the 20 cent coins you found in your old piggy bank from when you were a child, but consider how you feel about the value for money transaction compared to the usual tap of the Revolut card. The girl math adds up.

« Older Entries Recent Entries »